Browsing by Author "Amodu, Lanre"

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Assessment of online newspapers’ framing directions of COVID-19 outbreak data in Nigeria
(Elsevier Inc., 2025) Oyesomi, Kehinde; Bamigbolayin-Afolabi, Fola; Amodu, Lanre; Okorie, Nelson; Adesina, Evaristus; Omale, Gloria
Literature is scarce on an explorati on of the peculiar mix of the particular directions of framing employed in this study-critical framing, distance framing, empathy framing and support framing. The study sought to compare COVID-19 crisis frame directions in 5 selected Nigerian newspa pers. The framing theory was employed as the theoretical framework for this study. A quantitative content analy sis was the method adopted for the study. Content analy sis data were gathered through the Wayback Machine web site archive. Following a critical analysis of 4808 COVID-19 newspaper stories, framing direction findings indicated that Daily Post Newspaper stories largely used support framing, whereas Guardian and Punch Newspaper stories made extensive use of distance framing. Premium Times and Vanguard Newspaper stories used empathy framing. Therefore, this study recommends that in-house-style policies of media houses contain particular instructions on framing directions to reduce media bias and build audience trust. Health bodies (like the N.C.D.C. and the W.H.O.), health reporters and even health authorities can craft health stories in ways that the public can relate to. The stories can be told to encourage mitigation methods and to discourage misinformation, which builds trust in the readership. This study contributes to specific reportage strategies that could help future pandemic situations.
Disparity in Assess to Media Information among Nursing Mothers in Urban, Suburban and Rural Areas of Ogun State, Nigeria
(Ethno Med, 19(2), 2025) Oyesomi, Kehinde Opeyemi; Aramide, Afolayan G.; Amodu, Lanre; Adesina, Evaristus; Omole, Funke
Financial literacy, financial capabilities, and sustainable business model practice among small business owners in Niger
(2021) Babajide, Abiola; Osabuohien, Evans; Tunji-Olayeni, Patient; Falola, Hezekiah; Amodu, Lanre; Olokoyo, Felicia O.; Adegboye, Folasade; Ehikioya, Benjamin
The study investigates how financial literacy and financial capabilities influence small firms’ sustainability in Lagos and Ogun States, Nigeria. It employs a survey research design to collect data from 300 small business owners across the two States. Data collected were analysed using Structural Equation Modelling (SEM) technique. The study shows that environmental sustainability, financial sustainability and social responsibility are significant determinants of small firms’ sustainability in Nigeria. Financial literacy and financial capabilities practices also have a significant positive impact on firm sustainability. However, the use of savings product shows a significant adverse effect on firms’ sustainability. The findings imply that financial literacy knowledge and practice in small business operations enhance firms’ sustainability. The study recommends that small firms should incorporate sustainability models into their business operations and improve their financial knowledge to maintain sustainability. Small business owners should also invest their savings in an appropriate investment product that suits their risk tolerance.
INDIGENOUS MEDIA AND RISK COMMUNICATION OF CHEVRON, NIGERIA -IN RURAL COMMUNITIES OF DELTA STATE, NIGERIA
(Proceedings of SOCIOINT 2017, 2017) Oyesomi, Kehinde; Iyamu, Osamudiame; Oyero, Olusola; Amodu, Lanre
Every organization both commercial and non-commercial should have a good and healthy relationship with her host community. In the case of oil companies, this is very crucial to their operations. This is why there is the need for proper risk communication methods to be put in place for the host community residents. Hence, there is need for effective channel of communication for risk communication. This research study focuses on utilizing indigenous media for risk communication by oil companies operating in Ugborodo and Ogidigben communities of Warri, Delta State, Nigeria. The study anchored on the medium theory. The study employed both in-depth interview and survey method to afford the researchers the perception of both the organization and the community residents on how risk communication through indigenous media is carried out in the communities. 385 questionnaires were distributed but 357 copies were used for analysis. An in-depth interview was conducted with the community relations manager at Chevron Warri. Interviews were also conducted with the community head of Ugborodo community and the woman leader of Ogidigben community. From the results obtained from both the questionnaires and the in-depth interview, the researchers found out that indigenous media are used by Chevron to communicate with residents of the communities on risk relation situations and this to a higher percentage has been effective. The findings from the survey indicate that the community residents are aware of Chevron’s risk communication efforts which they feel are received early enough, easily understood and prevent casualties associated with these risk situations. Recommendations were made among others that organizations especially those operating in rural communities must fully understand the communication system in operation in the host community. Some of these communities use only indigenous media while some use traditional media like radio and television alongside indigenous media.
Nursing Mothers’ Perception of Maternal and Childcare Television Messages in Lagos, Nigeria
(Ethno Med, 2024) Oyesomi, Kehinde; Afolayan G; Aramide Aluko; Amodu, Lanre; Adesina, Evaristus; Omole, Funke
This study addresses the critical issue of maternal and childcare knowledge among nursing mothers in Lagos, Nigeria, with a focus on the impact of exposure and adherence to television messages. The objective was to investigate the relationships between exposure, adherence, and knowledge levels. A survey design was used, employing a Structural Equation Modelling approach, specifically Partial Least Squares. Data were collected from 391 nursing mothers aged 18 to 49. The findings revealed significant positive relationships between exposure and adherence to maternal and childcare television messages and the knowledge levels of nursing mothers. The conclusion highlights the need for targeted television interventions, while recommendations underscore the importance of tailoring content and collaborating with broadcasters to optimise the impact of maternal and childcare campaigns. The policy implications suggest the integration of television as a strategic tool in disseminating evidence-based information to enhance maternal and childcare practices.