Browsing by Author "Covenant University Thesis"

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A POSTCOLONIAL EXPLORATION OF JAPA IN SELECTED NOLLYWOOD FILMS
(Covenant University Ota, 2025-03) GOODMAN FANCY RERELOLUWA; Covenant University Thesis
Given the escalating rate of emigration in Nigeria, this study critically analyses four Nollywood films: Arie and Chuko Esiri’s Eyimofe (2020), Dika Ofoma’s A Japa Tale (2023), Tola Olatunji’s Kanaani (2023), and Kunle Afolayan’s Ijogbon (2023). Employing a qualitative approach and the post-colonial theoretical framework, the analysis explores the depiction of the complex interplay between emigration and the postcolonial theory in the selected Nollywood films. These films serve as cultural commentaries on the lived experiences of Nigerian youths. By situating these cinematic representations within the broader context of post-colonial discourse, the study uncovers the nuances of Nigerian youths’ longing for Western life, as portrayed by contemporary Nollywood filmmakers. This study applies a descriptive research design employing qualitative data collection and analysis, with the four films serving as the primary data sources. It fills a scholarly gap by doing a literary x-ray of the selected Nollywood films, comprehensively analysing them and highlighting their approaches to emigration narratives. In addition to redefining japa, the study analyses how japa is reflected in the films, uncovering the nuances of Nigerian youths’ longing for the European life, portrayed by contemporary Nollywood filmmakers. The conclusions drawn underscore that Nollywood filmmakers are not only storytellers but also social critics, adept at articulating the motivations that fuel emigration among Nigerian youths. The conclusion of the study also highlights the relationship between hybridity, mimicry, third space of enunciation and ambivalence, offering a profound understanding of the motivations behind japa and its consequences.
EFFECT OF TOTAL QUALITY MANAGEMENT ON CUSTOMER SATISFACTION. A STUDY OF COCA-COLA PLC, LAGOS STATE
(Covenant University Ota, 2025-03) BABALOLA OMONIYI SAMUEL; Covenant University Thesis
This study investigates the impact of Total Quality Management (TQM) on customer satisfaction within the Nigerian soft drink production sector, focusing on Coca-Cola Plc in Lagos State. The research assesses how TQM practices influence product quality consistency, customer perceptions of value for money, employee performance, and overall organizational success. Using a descriptive research design, quantitative data were collected through surveys from employees, consumers, suppliers, and distributors. Findings reveal that continuous improvement initiatives significantly enhance product quality and consistency, leading to higher customer satisfaction. TQM practices positively influence pricing strategies and production efficiency, improving customer perceptions of value for money. The study also highlights the critical role of employee training and development in enhancing customer service interactions, correlating with increased satisfaction levels. Additionally, the research underscores the importance of a customer-centric culture and the strategic use of technology and innovation in fostering long-term customer loyalty and organizational success. Despite limitations such as the geographical focus on Lagos State alone and reliance on self-reported data, the study provides robust evidence supporting the effectiveness of TQM in the Nigerian soft drink industry. The research offers actionable recommendations for industry practitioners, including strengthening continuous improvement processes, enhancing employee training, improving customer feedback mechanisms, fostering supplier and distributor collaboration, leveraging technology, and promoting a customer-centric culture. The study concludes that adopting and continuously refining TQM practices can significantly enhance customer satisfaction and provide a competitive advantage in the Nigerian soft drink production sector.
EVALUATION OF COST REDUCTION TECHNIQUES ON PUBLIC TERTIARY EDUCATIONAL PROJECTS IN SOUTHWESTERN NIGERIA
(Covenant University Ota, 2025-03) AKINOLA GBEMISOLA AJOKE; Covenant University Thesis