Browsing by Author "OLABODE, Oluwakemi Deborah"

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    DIGITAL STRATEGIES AND CORPORATE PERFORMANCE: THE MODERATING ROLE OF THE REGULATORY ENVIRONMENT IN OPAY, LAGOS STATE, NIGERIA
    (Covenant University, Ota, 2026-06) OLABODE, Oluwakemi Deborah; Covenant University, Dissertation
    This study examined digital strategies and corporate performance, with particular attention to the moderating role of the regulatory environment in OPay, Lagos State, Nigeria. The study was motivated by the growing importance of fintech firms in Nigeria's digital financial services ecosystem and the need to understand whether digital strategy investments translate into measurable corporate performance under changing regulatory conditions. The independent variable was digital strategies, measured through digital infrastructure investment, process digitalisation, customer experience innovation, and data analytics capability. The dependent variable was corporate performance, measured through financial performance, operational efficiency, customer growth, and market performance, while the regulatory environment was treated as the moderating variable. The study adopted a quantitative research design and used a structured questionnaire to obtain primary data from employees of OPay in Lagos State. A population size of 100 respondents was used because the population was small and manageable; 80 valid responses were obtained and analysed using Partial Least Squares Structural Equation Modelling. The measurement model confirmed strong reliability and convergent validity, with Cronbach's alpha values ranging from 0.853 to 0.952 and composite reliability values above the accepted threshold of 0.70. The findings revealed that digital infrastructure investment, process digitalisation, customer experience innovation, and data analytics capability each had significant positive effects on corporate performance. The full moderation model explained 74.6% of the variance in corporate performance. However, the interaction effect of the regulatory environment was negative and significant, indicating that while regulation provides legitimacy and structure, excessive compliance pressure may weaken the performance returns of digital strategies. The study concluded that digital strategies improve corporate performance in fintech firms, but their effectiveness depends on the quality, clarity, and proportionality of the regulatory environment. It recommended stronger digital infrastructure, deeper analytics capability, customer-centred innovation, process automation, and compliance-by-design practices for fintech organisations.