Browsing by Author "Tagbo, Chika"

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    An Investigation of The Dominant Themes In Online Political Leadership Campaigns: A Case Study Of The OBIdient Campaign Discourse on X
    (Ianna Journal of Interdisciplinary Studies, Volume 7, Number 2, 2025) Chimuanya, Lily; Tagbo, Chika; Owoeye, Samuel T.
    Background: The persuasive function of language is perhaps most evident in political campaigns.The Nigerian political context is expected to reflect a robust adaptation of persuasion. Therefore,the OBIdient movement, a new phenomenon in the Nigerian political space, would offer anengaging framework for evaluating the persuasive dynamics of political communication inNigeria. Objective: This study investigates the dominant themes in the OBIdient campaign discourse on X(formerly Twitter). Methodology: This research used a descriptive qualitative research design. The data for this workwere drawn from tweets from members of the OBIdient campaign movement. Dell Hymes' (1964)ethnography of communication (SPEAKING) was used to analyse the tweets from members ofthe OBIdient campaign movement. The ethnographic dimensions of the campaign necessitated thechoice of this model. Results: The findings of this study revealed the following dominant themes: persuasion,admiration, gratitude, religion/focus, transparency/good governance, hate politics, and politicalkilling. Unique Contribution: This work adds to the sparse literature available in this area and the use ofDell Hyme’s Ethnography of Communication - SPEAKING model in doing a case study analysisof political discourse. Conclusion: Social media platforms have changed the dynamics of political discourse globallyand Nigeria is no exception. Recommendation: Further studies may consider a comparison between data obtained from othersocial media platforms using a different theoretical framework. The researchers believe thatsuggested further studies would most likely widen the horizon of the impact of the #Obidientpresidential campaign of 2023
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    Indirect Speech Act Strategies in Nigerian Online Marketing Discourse on Beauty Products
    (Journal of English Scholars’ Association of Nigeria, 2025) Chimuanya, Lily; Oladapo, Toyosi Tosin; Owoeye, Samuel T.; Tagbo, Chika
    Marketing communication is shaped in part by the perception of what consumers need and value as well as by their interests, preferences, and demographic data. Marketers generally attempt to segment their target market when choosing an audience so that they could modify the message's content and the distribution method to reach a specific audience. This study examines the discourse strategies employed by beauty product marketers on social media, with particular emphasis on the Indirect Speech Acts (ISAs). A total of 200 data set comprising 100 from Facebook and 100 from Instagram are analysed drawing on insights from John Searle’s (1979) taxonomy. The findings show the recurrent use of representative, directive, commissive, expressive, inquire, and integrative acts, with declarative, imperative, and interrogative having the highest frequency. However, Integrative speech acts exhibit the highest frequency across all brands, as they frequently engage followers by referring to them as if they were part of a family unit, indirectly urging them to take specific actions. Furthermore, many of the speech acts display similar sentence structures but have different intentions or functions, primarily serving as indirect speech acts. The study concludes that the indirect speech acts are persuasive in nature, aimed to compel potential clients and boost sales.