Programme: Business Administration

Permanent URI for this collectionhttp://itsupport.cu.edu.ng:4000/handle/123456789/28788

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Author: search.filters.author.Covenant University, DissertationSubject: search.filters.subject.Nigeria

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    IMPACT OF GREEN INNOVATION ADOPTION AS A COMPETITIVE STRATEGY ON SME PERFORMANCE IN OGUN STATE, NIGERIA
    (Covenant University, Ota, 2026-06) OSAYOMWANBO, Jouhua Osakpolor; Covenant University, Dissertation
    Small and medium-sized enterprises (SMEs) are the backbone of Nigeria’s economy, contributing significantly to employment and GDP, yet they face mounting environmental pressures, resource constraints, and competitive challenges. This study investigates the impact of green innovation adoption as a competitive strategy on SME performance in Ogun State, Nigeria’s primary industrial hub. The research examines whether green innovation (product, process, marketing, and organizational dimensions) enhances multi-dimensional performance (financial, operational, market, cost efficiency, and growth/sustainability) through the mediating role of competitive strategy (differentiation, cost leadership, focus, and strategic flexibility). A quantitative cross-sectional survey design was adopted, targeting 500 registered SMEs in manufacturing, agro-processing, construction, and selected services across key industrial clusters (Agbara, Sango-Ota, Mowe, Abeokuta). Data were collected using a structured questionnaire with 5-point Likert scales, adapted from validated instruments (Chen et al., 2006; Porter, 1985; Kaplan & Norton, 1996; Elkington, 1997). The sample was drawn through multi-stage sampling (purposive selection of LGAs, stratified by sector, simple random within strata). Analysis was conducted using SPSS 27 for descriptive statistics and SmartPLS 4 for PLS-SEM to test direct effects, mediation, and model fit. Findings indicate that green innovation adoption positively influences SME performance, with competitive strategy partially mediating the relationship. Process and organizational innovations show particularly strong effects on cost efficiency and operational performance, while product and marketing innovations drive market and financial outcomes. In Ogun’s high-pollution, high-cost industrial environment, green adoption strengthens resilience and competitiveness. The study recommends policy interventions (green finance, training, incentives) and cluster-level collaboration to accelerate adoption among Ogun SMEs. These insights contribute localized evidence to the literature and offer practical guidance for sustainable SME development in Nigeria’s industrial heartland.
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    SOCIAL MEDIA ADOPTION AND BUSINESS SUSTAINABILITY: A STUDY OF BORN-GLOBAL FASHION FIRMS IN NIGERIA
    (Covenant University, Ota, 2026-06) SANYAOLU, Florence Ayomide; Covenant University, Dissertation
    Nigerian born-global fashion firms increasingly rely on social media to reach international markets, yet many still struggle to convert high engagement into measurable, sustained business outcomes. Existing studies have largely examined social media's effect on business performance as a single outcome in developed-market contexts, leaving its relationship with business sustainability underexplored in emerging-market contexts. This study, therefore, investigated the influence of social media adoption on business sustainability among born-global fashion enterprises in the Lagos-Ogun State Nigeria. Social media adoption was assessed across four dimensions: Engagement and Community Building, Market Responsiveness and Agility, Influencer Leverage, and Platform Usage Intensity, while business sustainability was measured across Economic, Social, Environmental, and Operational dimensions, anchored on the Triple Bottom Line framework and Dynamic Capabilities Theory. A quantitative survey design was adopted, with structured questionnaires administered to 383 respondents drawn from born-global fashion entrepreneurs, designers, and social media managers in Lagos and Ogun States, and data were analysed using Partial Least Squares Structural Equation Modelling (PLS-SEM) via SmartPLS 4. Findings revealed that all four social media adoption dimensions had a significant positive influence on business sustainability (p < 0.001), with Engagement and Community Building explaining between 22.2% and 33.2% of the variance across the four sustainability dimensions. The study concludes that strategic social media adoption is a foundational driver of long-term business sustainability for born-global fashion enterprises in Nigeria, with engagement quality and influencer accountability generating the greatest sustainability returns.
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    SOCIAL MEDIA ADOPTION AND BUSINESS SUSTAINABILITY: A STUDY OF BORN-GLOBAL FASHION FIRMS IN NIGERIA
    (Covenant University, Ota, 2026-06) Sanyaolu, Florence Ayomide; Covenant University, Dissertation
    Nigerian born-global fashion firms increasingly rely on social media to reach international markets, yet many still struggle to convert high engagement into measurable, sustained business outcomes. Existing studies have largely examined social media's effect on business performance as a single outcome in developed-market contexts, leaving its relationship with business sustainability underexplored in emerging-market contexts. This study, therefore, investigated the influence of social media adoption on business sustainability among born-global fashion enterprises in the Lagos-Ogun State Nigeria. Social media adoption was assessed across four dimensions: Engagement and Community Building, Market Responsiveness and Agility, Influencer Leverage, and Platform Usage Intensity, while business sustainability was measured across Economic, Social, Environmental, and Operational dimensions, anchored on the Triple Bottom Line framework and Dynamic Capabilities Theory. A quantitative survey design was adopted, with structured questionnaires administered to 383 respondents drawn from born-global fashion entrepreneurs, designers, and social media managers in Lagos and Ogun States, and data were analysed using Partial Least Squares Structural Equation Modelling (PLS-SEM) via SmartPLS 4. Findings revealed that all four social media adoption dimensions had a significant positive influence on business sustainability (p < 0.001), with Engagement and Community Building explaining between 22.2% and 33.2% of the variance across the four sustainability dimensions. The study concludes that strategic social media adoption is a foundational driver of long-term business sustainability for born-global fashion enterprises in Nigeria, with engagement quality and influencer accountability generating the greatest sustainability returns.
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    INFLUENCE OF REMOTE WORK POLICIES ON EMPLOYEE ENGAGEMENT IN SELECTED TECHNOLOGY-DRIVEN ORGANIZATIONS IN LAGOS STATE, NIGERIA
    (Covenant University, Ota, 2026-06) UMEH, Ugochukwu David; Covenant University, Dissertation
    This study examined the influence of remote work policies on employee engagement in selected technology-driven organizations in Lagos State, Nigeria. The increasing adoption of remote and hybrid work arrangements has transformed traditional workplace structures, creating a need to understand how organizational remote work policies affect employee engagement outcomes. Specifically, the study investigated the effects of flexible work arrangements, digital communication support, remote performance management, and employee support policies on employee engagement.The study adopted a quantitative research design and utilized a structured questionnaire to collect data from employees working in selected technology-driven organizations in Lagos State. Data were analyzed using Structural Equation Modeling (SEM) through SmartPLS to examine the relationships between the study variables. Remote work policies served as the independent variable, while employee engagement, measured through affective, behavioral, and cognitive dimensions, served as the dependent variable.The findings revealed that remote work policies significantly influence employee engagement. Flexible work arrangements, effective digital communication support, remote performance management practices, and employee support policies were found to contribute positively to employees’ emotional attachment, behavioral involvement, and cognitive commitment to their work and organizations. The study concludes that wellstructured remote work policies are critical for enhancing employee engagement and sustaining organizational performance in technology-driven organizations.The study recommends that organizations strengthen remote work frameworks by promoting flexibility, improving digital communication systems, implementing effective virtual performance management practices, and enhancing employee support initiatives to foster higher levels of engagement.