Programme: Business Administration
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Item IMPACT OF GREEN INNOVATION ADOPTION AS A COMPETITIVE STRATEGY ON SME PERFORMANCE IN OGUN STATE, NIGERIA(Covenant University, Ota, 2026-06) OSAYOMWANBO, Jouhua Osakpolor; Covenant University, DissertationSmall and medium-sized enterprises (SMEs) are the backbone of Nigeria’s economy, contributing significantly to employment and GDP, yet they face mounting environmental pressures, resource constraints, and competitive challenges. This study investigates the impact of green innovation adoption as a competitive strategy on SME performance in Ogun State, Nigeria’s primary industrial hub. The research examines whether green innovation (product, process, marketing, and organizational dimensions) enhances multi-dimensional performance (financial, operational, market, cost efficiency, and growth/sustainability) through the mediating role of competitive strategy (differentiation, cost leadership, focus, and strategic flexibility). A quantitative cross-sectional survey design was adopted, targeting 500 registered SMEs in manufacturing, agro-processing, construction, and selected services across key industrial clusters (Agbara, Sango-Ota, Mowe, Abeokuta). Data were collected using a structured questionnaire with 5-point Likert scales, adapted from validated instruments (Chen et al., 2006; Porter, 1985; Kaplan & Norton, 1996; Elkington, 1997). The sample was drawn through multi-stage sampling (purposive selection of LGAs, stratified by sector, simple random within strata). Analysis was conducted using SPSS 27 for descriptive statistics and SmartPLS 4 for PLS-SEM to test direct effects, mediation, and model fit. Findings indicate that green innovation adoption positively influences SME performance, with competitive strategy partially mediating the relationship. Process and organizational innovations show particularly strong effects on cost efficiency and operational performance, while product and marketing innovations drive market and financial outcomes. In Ogun’s high-pollution, high-cost industrial environment, green adoption strengthens resilience and competitiveness. The study recommends policy interventions (green finance, training, incentives) and cluster-level collaboration to accelerate adoption among Ogun SMEs. These insights contribute localized evidence to the literature and offer practical guidance for sustainable SME development in Nigeria’s industrial heartland.Item SOCIAL MEDIA ADOPTION AND BUSINESS SUSTAINABILITY: A STUDY OF BORN-GLOBAL FASHION FIRMS IN NIGERIA(Covenant University, Ota, 2026-06) SANYAOLU, Florence Ayomide; Covenant University, DissertationNigerian born-global fashion firms increasingly rely on social media to reach international markets, yet many still struggle to convert high engagement into measurable, sustained business outcomes. Existing studies have largely examined social media's effect on business performance as a single outcome in developed-market contexts, leaving its relationship with business sustainability underexplored in emerging-market contexts. This study, therefore, investigated the influence of social media adoption on business sustainability among born-global fashion enterprises in the Lagos-Ogun State Nigeria. Social media adoption was assessed across four dimensions: Engagement and Community Building, Market Responsiveness and Agility, Influencer Leverage, and Platform Usage Intensity, while business sustainability was measured across Economic, Social, Environmental, and Operational dimensions, anchored on the Triple Bottom Line framework and Dynamic Capabilities Theory. A quantitative survey design was adopted, with structured questionnaires administered to 383 respondents drawn from born-global fashion entrepreneurs, designers, and social media managers in Lagos and Ogun States, and data were analysed using Partial Least Squares Structural Equation Modelling (PLS-SEM) via SmartPLS 4. Findings revealed that all four social media adoption dimensions had a significant positive influence on business sustainability (p < 0.001), with Engagement and Community Building explaining between 22.2% and 33.2% of the variance across the four sustainability dimensions. The study concludes that strategic social media adoption is a foundational driver of long-term business sustainability for born-global fashion enterprises in Nigeria, with engagement quality and influencer accountability generating the greatest sustainability returns.Item SOCIAL MEDIA ADOPTION AND BUSINESS SUSTAINABILITY: A STUDY OF BORN-GLOBAL FASHION FIRMS IN NIGERIA(Covenant University, Ota, 2026-06) Sanyaolu, Florence Ayomide; Covenant University, DissertationNigerian born-global fashion firms increasingly rely on social media to reach international markets, yet many still struggle to convert high engagement into measurable, sustained business outcomes. Existing studies have largely examined social media's effect on business performance as a single outcome in developed-market contexts, leaving its relationship with business sustainability underexplored in emerging-market contexts. This study, therefore, investigated the influence of social media adoption on business sustainability among born-global fashion enterprises in the Lagos-Ogun State Nigeria. Social media adoption was assessed across four dimensions: Engagement and Community Building, Market Responsiveness and Agility, Influencer Leverage, and Platform Usage Intensity, while business sustainability was measured across Economic, Social, Environmental, and Operational dimensions, anchored on the Triple Bottom Line framework and Dynamic Capabilities Theory. A quantitative survey design was adopted, with structured questionnaires administered to 383 respondents drawn from born-global fashion entrepreneurs, designers, and social media managers in Lagos and Ogun States, and data were analysed using Partial Least Squares Structural Equation Modelling (PLS-SEM) via SmartPLS 4. Findings revealed that all four social media adoption dimensions had a significant positive influence on business sustainability (p < 0.001), with Engagement and Community Building explaining between 22.2% and 33.2% of the variance across the four sustainability dimensions. The study concludes that strategic social media adoption is a foundational driver of long-term business sustainability for born-global fashion enterprises in Nigeria, with engagement quality and influencer accountability generating the greatest sustainability returns.Item INFLUENCE OF REMOTE WORK POLICIES ON EMPLOYEE ENGAGEMENT IN SELECTED TECHNOLOGY-DRIVEN ORGANIZATIONS IN LAGOS STATE, NIGERIA(Covenant University, Ota, 2026-06) UMEH, Ugochukwu David; Covenant University, DissertationThis study examined the influence of remote work policies on employee engagement in selected technology-driven organizations in Lagos State, Nigeria. The increasing adoption of remote and hybrid work arrangements has transformed traditional workplace structures, creating a need to understand how organizational remote work policies affect employee engagement outcomes. Specifically, the study investigated the effects of flexible work arrangements, digital communication support, remote performance management, and employee support policies on employee engagement.The study adopted a quantitative research design and utilized a structured questionnaire to collect data from employees working in selected technology-driven organizations in Lagos State. Data were analyzed using Structural Equation Modeling (SEM) through SmartPLS to examine the relationships between the study variables. Remote work policies served as the independent variable, while employee engagement, measured through affective, behavioral, and cognitive dimensions, served as the dependent variable.The findings revealed that remote work policies significantly influence employee engagement. Flexible work arrangements, effective digital communication support, remote performance management practices, and employee support policies were found to contribute positively to employees’ emotional attachment, behavioral involvement, and cognitive commitment to their work and organizations. The study concludes that wellstructured remote work policies are critical for enhancing employee engagement and sustaining organizational performance in technology-driven organizations.The study recommends that organizations strengthen remote work frameworks by promoting flexibility, improving digital communication systems, implementing effective virtual performance management practices, and enhancing employee support initiatives to foster higher levels of engagement.Item GREEN RECRUITMENT AND SELECTION AS A STRATEGIC DRIVER OF TASK PERFORMANCE IN MANUFACTURING FIRMS: EVIDENCE FROM LAGOS OF NIGERIA(African Banking and Finance Review Journal (ABFRJ) International Open Access Journal Volume - 21 Issue – 8 |, 2026-08) Adeniji, Anthonia Adenike; Nwachukwu, Samuel ChineduManufacturing firms in developing economies face persistent challenges in aligning human resource practices with environmental sustainability objectives and operational performance targets. This study examines the effect of green recruitment and selection on task performance of selected manufacturing firms in Lagos, Nigeria. Grounded in the Ability–Motivation–Opportunity (AMO) Theory and Person–Organisation Fit Theory, a quantitative descriptive and explanatory survey design was adopted. Structured questionnaires were administered to 279 employees of Chi Limited and Seven-Up Bottling Company, with 247 usable responses retrieved, representing an 86.7 percent response rate. Data were analysed using descriptive statistics and simple linear regression analysis. Results revealed that green recruitment and selection significantly and positively predicted task performance (R = 0.452, R² = 0.204, F = 71.042, β = 0.452, p < 0.05). The findings demonstrate that organisations that embed environmental values and sustainability competencies into their hiring processes cultivate a workforce characterised by stronger role alignment, higher task effectiveness, and greater commitment to organisational performance standards. The study contributes to the growing body of GHRM literature within the African manufacturing context and offers practical guidance for HR managers, sustainability practitioners, and policymakers seeking to leverage recruitment as a strategic tool for improving both environmental and performance outcomes.Item Artificial intelligence and automation as drivers of market expansion in Nigeria’s fintech sector: A systematic review(International Journal of Intellectual Discourse (IJID) Volume 9, Issue 1., 2026-03) Adesanya, Oluwatoyin Deborah; OWOLOYE, BRIGHT ODUNAYO; Obiukwu, FerdinandThis study systematically reviews the literature on the role of artificial intelligence (AI) and automation in expanding the market reach of fintech services in Nigeria. Guided by PRISMA 2020, the review covered literature published between 2015 and 2026 and used keyword combinations built around “artificial intelligence”, “automation”, “fintech”, “Nigeria”, “Sub-Saharan Africa”, “market expansion”, “trust”, “risk management”, and “financial inclusion”. A targeted retrieval strategy was applied across Google Scholar, ScienceDirect, SpringerLink, Taylor & Francis Online, and official publications of the Central Bank of Nigeria, the World Bank, OECD, and the Financial Stability Board. Eighty records were captured; 37 duplicate or alternate records were removed; 43 unique records were screened by title and abstract; 19 full texts were assessed for eligibility; and 16 records met the inclusion criteria for the final synthesis. The review shows that AI and automation support market expansion through three interrelated pathways: operational efficiency and decision quality, stronger transparency and risk management, and improved inclusion when supported by infrastructure, literacy, and governance. Results from individual studies indicate that fraud detection, credit scoring, onboarding automation, and compliance support can strengthen risk management and service reliability, while trust, privacy, and security concerns continue to shape adoption. The study concludes that AI and automation are best understood as enablers of trustworthy scale rather than automatic drivers of growth. Their market effects depend on governance quality, user confidence, and supportive digital infrastructure.Item ETHICAL LEADERSHIP AND EMPLOYEES’ ENGAGEMENT IN ADO/ODO OTA LOCAL GOVERNMENT COUNCIL, OGUN STATE, NIGERIA(Covenant University Ota, 2025-03) DAVID OLUWABIMPE OMOLAYO; Covenant University DissertationEthical leadership is considered one of the critical determinants of Employees’ engagement, especially within the public sector, where the manifestation of unethical practices erodes trust, reduces motivation, and, in essence, undermines the performance of such organisations. This study explored ethical leadership and Employees’ engagement within Ado/Odo Ota Local Government Council, Ogun State, Nigeria, as it relates to impediments to ethical leadership, strategies for strengthening Employees’ engagement, and environmental drivers that influence ethical leadership adoption. Quantitative data from 189 employees were collected through structured questionnaire, while qualitative insights were gathered from seven key informants who were department heads and senior administrators. Quantitative data analysis was done using SPSS 27, and thematic analysis of qualitative data was performed using ATLAS.ti 25. The results indicate that ethical leadership is significantly and positively related to Employees’ engagement, as evidenced by a correlation coefficient of 0.245, p = 0.001. The study considered political interference, resource constraints, and socio-cultural norms as critical impediments to ethical leadership in Nigerian local governance. In addition, this study identified the need for clearly defined ethics policies, ongoing leadership training, incentive structures, and enhanced transparency mechanisms necessary to establish an ethical organisational culture. This study adds much value to the theory by pushing forward the discussion of ethical leadership in public administration and governance. It thus gave empirical evidence that ethical leadership enhances Employees’ engagement by instilling employee trust, accountability, and professionalism. The findings have implications for policymakers and human resource managers in formulating targeted interventions to mitigate leadership challenges and promote a more engaged workforce in local government settings. This study has established ethical leadership as influencing Employees’ engagement in Ado/Odo Ota LGC. However, considering the geographical focus, the study concludes that future research should be expanded to broader contexts to enhance the generalisability of findings and further explore the nuanced relationship between ethical leadership and Employees’ engagement across diverse institutional settings.Item EFFECT OF TOTAL QUALITY MANAGEMENT ON CUSTOMER SATISFACTION. A STUDY OF COCA-COLA PLC, LAGOS STATE(Covenant University Ota, 2025-03) BABALOLA OMONIYI SAMUEL; Covenant University ThesisThis study investigates the impact of Total Quality Management (TQM) on customer satisfaction within the Nigerian soft drink production sector, focusing on Coca-Cola Plc in Lagos State. The research assesses how TQM practices influence product quality consistency, customer perceptions of value for money, employee performance, and overall organizational success. Using a descriptive research design, quantitative data were collected through surveys from employees, consumers, suppliers, and distributors. Findings reveal that continuous improvement initiatives significantly enhance product quality and consistency, leading to higher customer satisfaction. TQM practices positively influence pricing strategies and production efficiency, improving customer perceptions of value for money. The study also highlights the critical role of employee training and development in enhancing customer service interactions, correlating with increased satisfaction levels. Additionally, the research underscores the importance of a customer-centric culture and the strategic use of technology and innovation in fostering long-term customer loyalty and organizational success. Despite limitations such as the geographical focus on Lagos State alone and reliance on self-reported data, the study provides robust evidence supporting the effectiveness of TQM in the Nigerian soft drink industry. The research offers actionable recommendations for industry practitioners, including strengthening continuous improvement processes, enhancing employee training, improving customer feedback mechanisms, fostering supplier and distributor collaboration, leveraging technology, and promoting a customer-centric culture. The study concludes that adopting and continuously refining TQM practices can significantly enhance customer satisfaction and provide a competitive advantage in the Nigerian soft drink production sector.