Programme: Mass Communication
Permanent URI for this collectionhttp://itsupport.cu.edu.ng:4000/handle/123456789/28793
Here you will find works strictly related to Mass Communication.
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https://mac.covenantuniversity.edu.ng/
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Item PoliticalEconomyofCOVID-19andtheImplicationonMediaManagementandSustainabilityinNigeria(Health Crises and Media Discourses in Sub-Saharan Africa,, 2022) Owolabi, ToyosiOlugbengaSamson; Nwantah, Nkiruka FavourThisstudyinvestigatesthepoliticaleconomyofgovernment’sresponsetotheCOVID-19pandemicinNigeriaanditsimplicationsformediamanagementandsurvival.Itisaqualitativeresearchthatreliesonprimaryandsecondarysourcesfordatagathering.ThestudydiscoversthattheungainlyanddiscriminatorypoliticaleconomyoftheNigeriangovernment’sresponsetotheCOVID-19pandemicisunfriendlytothemediaasitisisolatedandmadethemediaoperatingenvironmentunfavorableforgrowthandsustainability.ThestudyalsorevealsthatthepastbusinessmodelwherethemediarenderservicebeforebeingpaidanddisseminatenewscontentinhardcopywhilerelingonoldnewsconsumerscannolongersufficeduringtheCOVID-19era.Conclusively,thestudyhighlightssomecopingstrategiesformediamanagerswhichincludepullingresourcestogetherasthroughaconsortium,merger,andacquisitionofoutfitswithsimilareditorialfocus,raisingfundsfromthestockmarket,changingthebusinessmodelofservicebeforepayanddigitizationofcontents.ThestudyrecommendsthattheNigeriangovernmentinconjunctionwiththeinternationaldevelopmentagenciesshouldlaunchamediarecoveryplan(MRP)aswasdoneinIreland,theUnitedKingdom,andFrancetostabilizetheindustryandrepositionittofulfillitsstatutoryrolesinnationaldevelopment.Item News Culture and Routinisation of Production Processes in Vanguard Newspapers(COVENANT JOURNAL OF COMMUNICATION VOL. 11, NO. 1, 2024-06) Ibuot, Udo; Nwantah, Nkiruka Favour; Okeibunor, Ngozi B.News production goes beyond the routine of accessing, selecting, processing and interpreting events considered as newsworthy. It involves consequences of journalistic practices that are capable of influencing the professional culture, knowledge and expectations of the given medium. Though news production processes may be influenced by the editorial policy of a newspaper organisation, they should be managed away from slanting which involves omission, differential placement or even burying of anti-policy stories in inside pages. The study is an exploratory attempt that is designed on the methodology of participant observation or ethnography, and constitutes part of the first author’s work experience in the editorial and news production desks of Vanguard newspapers spanning 26 years. Its theoretical underpinnings are the gatekeeping and the agenda setting theory of communication. The paper examines the routine news culture and production processes in Vanguard Media Limited, publishers of one of Nigeria’s leading national daily and weekly newspapers in Lagos. Results of these routine processes include balanced and in-depth reporting of events by the newspaper establishmentItem Appraising the Knowledge of Nigerian Women on the Use of Mobile Health Applications(Ethno Med, 18(3), 2024) Nwantah, Nkiruka Favour; Adeyeye, Babatunde; Okeke, Obianuju; Aririguzor, Stella; Kayode-Adedeji, Tolulope; Osere, NkemThis study appraises the awareness and usage patterns of mobile health (mHealth) applications among Nigerian women. Six Nigerian women from different locations participated in the focus group discussion (FGD), in which purposive sampling was used to get informed consent and record the participants’ responses for analysis. The results showed different levels of awareness about mHealth, emphasising the need for more education to improve acceptance and understanding. Personalised medical counselling, better menstrual cycle management, and the promotion of general well-being were among the main benefits of mHealth. On the other hand, difficulties with device accessibility, connectivity, and possible over-dependency were mentioned. The study concluded that mHealth positively impacts women’s health decisions and practices, emphasising the need for inclusive design, equitable access, and integrated care approaches to optimise mHealth implementation. These results emphasise the importance of focused efforts to address gaps and improve healthcare outcomes for Nigerian women through Health technologies.Item Bolstering Worship Behavior of Nigerians through the Engagement of Information Communication Technology (ICT) in Pre and Post Covid-19 Pandemic(COVENANT JOURNAL OF COMMUNICATION VOL. 11, NO. 1, JUNE, 2024) Nwantah, Nkiruka Favour; KAYODE-ADEDEJI, Tolulope; OYEDEPO, Tunji; OSERE, Nkem Janefrances; OREOFE, Oluwadamiloju; NNAEMEKA, Afom; AKINWUMI, EniolaThis study investigates the role of Information Communication Technology in worship behaviour, spiritual connectivity and development pre and post Covid-19 Lockdown. The study examined the opinion of 568 Nigerian respondents, using a questionnaire. Whilst noting through results that most religious people had to depend on the use of several Information Communication Technology devices and available applications to engage in worship of their God, this new art of worship, during the Covid-19 lockdown, has made the art of worshipping their God not only more convenient but provides a new and interesting way of engaging in religious activities. Consequently, respondents strongly believe that Information Communication Technology has helped improve their spirituality and provided understanding that their God can be presented anywhere, as worshippers only need to be connected with their hearts. The result emphasized the irrelevance of hypocrisy and the need for creativity in the use of Information Communication TechnologyItem Infodemics Influence on Ikorodu Residents in the Era of Covid 19 Pandemic(Journal of Mass Communication & Journalism Volume 13:03, 2023) Nwantah, Nkiruka Favour; Bolanle, O. IdowuThis study seeks to investigate infodemic in the era of Coranavirus among Ikorodu residents in Lagos Nigeria. Studies have been conducted to unravel the effect of Coronavirus, its causes, and media coverage but there appears to be a paucity of literature with regards to people’s perception of infodemic in in the wake of COVID 19 pandemic. It is on this background that this study seeks to know how Nigerians had been influenced by infodemic in Coronavirus era. The Agenda Setting theory and the uses and gratification theory provided theoretical springboard to the study. The Survey method was adopted for the study. Ikorodu North, Lagos Nigeria was purposively selected among the five Local Council at Ikorodu, 100 residents were selected using a simple random sampling. Results were analyzed in frequency table format and percentages, the discussion done qualitatively. Findings from the study indicate that there was panic as a result of infodemic due to diverse information during the disease outbreak but Nigerians are willing to be vaccinated irrespective of the mal-information mainly circulated on social media about the rumoured danger of the vaccines. The Government, the media and relevant stakeholders, the NCDC, the minister for health and commissioner for health were able to manage information in the era of Coronavirus mostly the right information regarding persuading Nigerians to be vaccinated. The study recommends the need for Government and relevant agencies to engage the necessary stakeholders in Nigeria in producing vaccines and liaise with World Health Organization, the foreign nations in making the vaccines available.Item A comparative analysis of Punch and Guardian newspapers coverage of food insecurity in Nigeria(ScienceDirect Social Sciences & Humanities Open, Elsevier Ltd, 2025) Nwantah, Nkiruka Favour; Okpongkpong, Grace Imaikop; Osamor, Joy AnwulichukwuThe mass media play indisputable role in shaping public discourse and policy formation around national issues. Among these national issues is food insecurity. This study investigates mass media’s coverage of food insecurity in Nigeria, examining its portrayal and implications for public debate and policy agendas. Guided by Agenda setting and Framing theories, the research employs quantitative content analysis to analyze coverage in Punch and Guardian Newspapers throughout 2023. The population comprises all issues published by both newspapers, totaling 730 editions. Purposive sampling based on national coverage was employed, with data collected using coding sheets to analyze variables such as story type, prominence, slant, and sources. Reliability was ensured through inter-coder reliability tests. Key findings indicate Guardian Newspaper’s higher volume of articles on food insecurity, leveraging its agricultural section extensively. Both newspapers predominantly feature news stories. Guardian focused heavily on feature news stories (82.05 %), while Punch includes investigative/special reports alongside news (19.23 %). Both newspapers consistently place food insecurity stories on inside pages (Punch: 84.62 %, Guardian: 100 %), with occasional front-page placements by Punch (9.62 %). The study highlights a reliance on textual content and foregrounds the importance of enhancing visual storytelling stra tegies. Punch tends to report more unfavourable stories (59.62 %) compared to Guardian’s balanced mix of unfavourable (33.33 %), neutral (38.46 %), and favourable (28.21 %) perspectives. The researchers recommend diversifying sources, improving visual representation, and strategically placing stories to enhance public awareness and policy impact. Future research could explore reader responses and extend the study to include broader media analysis and cross-cultural comparisons.Item Online Citizen Engagement Platforms, Democratic Consolidation and Good Governance(ASSOCIATION OF COMMUNICATION SCHOLARS & PROFESSIONALS OF NIGERIA BOOK SERIES, 2024) Nwantah, Nkiruka Favour; OLUGBENGA, Toyosi; OWOLABI, SamsonItem Exploring the Frequency and Contextualization of Yoruba Indigenous Communication Practices in the Daily Life of Generation Z(JALINGO JOURNAL OF LINGUISTICS AND LITERARY STUDIES (JAJOLLS) Volume 8 No. 1, 2024) Nwantah, Nkiruka Favour; Okpongkpong, G; Odeniyi, O.; Osere, Janefrances Nkemand the Yoruba culture is not left out of this new development. It is acknowledged that these indigenous communication practices are been eroded by westernization and with these developments came the emergence of a new generation of young people known as the Generation Z, the first generation to not experience life before the digital age. Hence it is important to find out frequency and contextualization of Yoruba indigenous communication practices in their daily life. This study anchores on social identity theory investigates the level of awareness and attitude of the GenZ towards the Yoruba indigenous communication practices and how frequently these young people engage in these communication practices. The population of the study was the Generation Z students of Covenant University. It employs the survey method using questionnaire as the instrument of data collection. 400 copies of questionnaire are administered to the students to ascertain their level of knowledge, frequency of engagement and overall attitude towards Yoruba indigenous communication practices. Findings reveal that majority of the respondents have little knowledge about the communication practices with a positive attitude but the level of engagement with these Yoruba indigenous communication practices were very low. It concludes that the Yoruba indigenous communication practices is not commonly used by the Generation Z even though they have a positive attitude towards these practices, hence revealing the fact that these indigenous communication practices are gradually going extinct. It therefore recommends that schools include more indigenous courses and subjects into their curriculum and also introduce more culture appreciative events in order for the young generation to be more involved in these indigenous communication practices.Item Exploring the Influence of Work Environment on Job Satisfaction among Female Broadcast Journalists in Lagos State(OGITECH Journal of Communication and Innovation (OJCI) Volume 1, Issue 1,, 2024) Nwantah, Nkiruka Favour; Okeibunor, Ngozi B.; Okpongkpong, Grace I.The broadcast journalism industry is demanding, with high stress levels and long working hours. Female journalists, in particular, face unique challenges in the workplace. This study explores the relationship between work environment and job satisfaction among female broadcast journalists in Lagos State. Employing a mixed-method approach, the study investigates the organizational climate, workplace culture, and career advancement opportunities within broadcast media organizations. Through surveys, interviews, and observations, the research aims to identify the challenges faced by female journalists and assess their impact on job satisfaction. This study is both descriptive and explanatory in nature. The descriptive aspect of the study was carried out analyzing responses from the copies of questionnaire administered on female broadcast journalists while the explanatory part was done by analyzing the data of key informant interview conducted with senior female broadcast journalists and human resource personnel of some broadcast media organisation in Lagos The study reveals that the work environment significantly influences job satisfaction among female broadcast journalists. Specifically, factors such as organizational support, colleague relationships, and workload significantly predict job satisfaction. The study highlights the importance of creating a supportive work environment to enhance job satisfaction among female broadcast journalists. The findings have implications for broadcast organizations and human resources managers seeking to improve employee well-being and retention.Item KNOWLEDGE, UTILIZATION OF ARTIFICIAL INTELLIGENCE (AI) TOOLS BY FEMALE JOURNALISTS IN LAGOS STATE, NIGERIA(Ogbazuluobodo: University of Nigeria Journal of Multidisciplinary Studies. Vol.6, No.2, 2024) Nwantah, Nkiruka Favour; Ashinze, Ebube; Osere, Nkem Janefrances; Okponkpong, GraceIn an era of rapid technological advancement, the media landscape is undergoing a digital revolution fuelled by the growing adoption of Artificial Intelligence (AI) tools. These advancements have the potential to significantly alter how journalists conduct research, create content, and interact with audiences. Applying the diffusion of Innovation theory developed by Everett Rogers, this study examines the awareness and utilization of Artificial Intelligence (AI) tools among female broadcast journalists in Lagos State, Nigeria. Through a mixed-methods approach, combining surveys and interviews, we explored the levels of awareness, usage, and perceived benefits of AI tools among 217 female journalists in the region. Our findings indicate a moderate level of awareness and usage of AI tools, such as ChatGPT. among the participants. The study also identified significant barriers to adoption, including limited technical expertise and lack of access to training. Our study highlights the need for targeted training and capacity-building initiatives to empower female journalists in Lagos State to effectively harness the potential of AI tools in their professional practice. The findings have implications for promoting gender inclusivity in the development and use of AI in the media industry.