Department of Business Management.

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    Re-evaluating the Impact of Product Quality Consistency on Customer Satisfaction: Insights from Coca-Cola, Nigeria
    (Covenant Journal of Business and Social Science Vol. 15, No. 2, 2024-12) Ufua, Daniel E.; Babalola, 0moniyi, S.; Falola, Hezekiah O.; Gudeta, Konjit Hailu
    The effect of product quality consistency on customer satisfaction at Coca-Cola Nigeria, which focuses on its Lagos State operations, was investigated in this study. In a highly competitive market, customer satisfaction is influenced by various factors, including product quality, pricing, and brand image. Despite Coca-Cola's established reputation, understanding the direct impact of product quality consistency on customer satisfaction and loyalty in the Nigerian context still needs to be explored. This study addresses this gap by examining how product quality consistency shapes customer experiences and satisfaction. The research employs a descriptive approach, utilising a survey of 271 Coca-Cola consumers in Lagos State. Data were analysed using structural equation modelling to assess the relationship between product quality consistency and customer satisfaction across three key dimensions: perceived quality, accessibility, and feedback. The results indicate strong positive relationships, with path coefficients of 0.399 (p < 0.000) for accessibility, 0.394 (p < 0.000) for feedback, and 0.331 (p < 0.000) for perceived quality. These findings underscore the importance of consistent product quality in enhancing customer satisfaction. The study recommends that Coca-Cola Nigeria prioritise maintaining high standards of product quality while also considering other factors, such as pricing and brand image, to boost customer loyalty. Limitations include the focus on Lagos State, and future research could explore similar relationships in other regions of Nigeria. This study contributes to the existing literature on quality consistency and customer satisfaction, providing actionable insights for companies seeking to improve their competitive edge through customer-centric strategies.
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    Re-evaluating the Impact of Product Quality Consistency on Customer Satisfaction: Insights from Coca-Cola, Nigeria
    (Coveanant Journal of Business and Social Sciences (CJBSS) Vol. 15, No. 2, 2024-12) Ufua, Daniel E.; Babalola, 0moniyi, S.; Falola, Hezekiah O.; Gudeta, Konjit Hailu
    The effect of product quality consistency on customer satisfaction at Coca-Cola Nigeria, which focuses on its Lagos State operations, was investigated in this study. In a highly competitive market, customer satisfaction is influenced by various factors, including product quality, pricing, and brand image. Despite Coca-Cola's established reputation, understanding the direct impact of product quality consistency on customer satisfaction and loyalty in the Nigerian context still needs to be explored. This study addresses this gap by examining how product quality consistency shapes customer experiences and satisfaction. The research employs a descriptive approach, utilising a survey of 271 Coca-Cola consumers in Lagos State. Data were analysed using structural equation modelling to assess the relationship between product quality consistency and customer satisfaction across three key dimensions: perceived quality, accessibility, and feedback. The results indicate strong positive relationships, with path coefficients of 0.399 (p < 0.000) for accessibility, 0.394 (p < 0.000) for feedback, and 0.331 (p < 0.000) for perceived quality. These findings underscore the importance of consistent product quality in enhancing customer satisfaction. The study recommends that Coca-Cola Nigeria prioritise maintaining high standards of product quality while also considering other factors, such as pricing and brand image, to boost customer loyalty. Limitations include the focus on Lagos State, and future research could explore similar relationships in other regions of Nigeria. This study contributes to the existing literature on quality consistency and customer satisfaction, providing actionable insights for companies seeking to improve their competitive edge through customer-centric strategies.
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    EFFECT OF TOTAL QUALITY MANAGEMENT ON CUSTOMER SATISFACTION. A STUDY OF COCA-COLA PLC, LAGOS STATE
    (Covenant University Ota, 2025-03) BABALOLA OMONIYI SAMUEL; Covenant University Thesis
    This study investigates the impact of Total Quality Management (TQM) on customer satisfaction within the Nigerian soft drink production sector, focusing on Coca-Cola Plc in Lagos State. The research assesses how TQM practices influence product quality consistency, customer perceptions of value for money, employee performance, and overall organizational success. Using a descriptive research design, quantitative data were collected through surveys from employees, consumers, suppliers, and distributors. Findings reveal that continuous improvement initiatives significantly enhance product quality and consistency, leading to higher customer satisfaction. TQM practices positively influence pricing strategies and production efficiency, improving customer perceptions of value for money. The study also highlights the critical role of employee training and development in enhancing customer service interactions, correlating with increased satisfaction levels. Additionally, the research underscores the importance of a customer-centric culture and the strategic use of technology and innovation in fostering long-term customer loyalty and organizational success. Despite limitations such as the geographical focus on Lagos State alone and reliance on self-reported data, the study provides robust evidence supporting the effectiveness of TQM in the Nigerian soft drink industry. The research offers actionable recommendations for industry practitioners, including strengthening continuous improvement processes, enhancing employee training, improving customer feedback mechanisms, fostering supplier and distributor collaboration, leveraging technology, and promoting a customer-centric culture. The study concludes that adopting and continuously refining TQM practices can significantly enhance customer satisfaction and provide a competitive advantage in the Nigerian soft drink production sector.