College of Management and Social Sciences

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A COMPARATIVE ANALYSIS OF EXPERIENTIAL AND CELEBRITY MARKETING IN NIGERIA
(Covenant University Ota, 2025-04) GBEREVBIE REJOICE EGEHELE; Covenant University Dissertation
Experiential and Celebrity Marketing are one of the major marketing strategies adopted by advertisers such as Coca-Cola and Pepsi to attract consumers to their products. While Celebrity Marketing looks promising and a quicker way to get consumers, it might not prove to be a long-term solution for an audience seeking the physical experience of a product. The study aimed to develop a nuanced understanding of the differences between experiential and celebrity marketing focusing on their distinct impacts on consumer perception, purchase behaviour and brand positioning across different personality types. The study made use of two distinct methods which are Myer-Briggs (MBTI) personality test and Solomon four quasi-experimental design. 256 respondents who fit all 16 MBTI personality types were purposely selected through the use of questionnaires, this informed the focus group process for Solomon four quasi-experimental design. After which a comparison was carried out with the result from the different personality types who responded to both Experiential and Celebrity Marketing treatments across the same three metrics. The result revealed various personality types that function well with a marketing strategy e.g ENFJ, ENFP and ENTJ etc. The results also revealed that personality traits significantly influence how individuals respond to different advertising strategies even in controlled settings.
ADOPTION OF ARTIFICIAL INTELLIGENCE (AI): IMPLICATION FOR JOB PERFORMANCE IN THE ADVERTISING INDUSTRY IN NIGERIA
(Covenant University Ota, 2025-04) AMUSAN, BOLUWATIFE FOLASHADE; Covenant Uiversity, Dissertation
Integrating Artificial Intelligence (AI) into Nigeria’s advertising sector has significantly transformed operational practices, particularly in media buying, copywriting, market research, and content creation. This study examines the effects of artificial intelligence on job performance, highlighting both the advantages and challenges of incorporating technology within the Nigerian advertising landscape. Focusing on advertising agencies in Ikeja, Lagos State, the research aims to assess how adopting AI influences the efficiency and effectiveness of the industry. The study adopted a mixed-methods approach, featuring a quantitative survey of 305 participants and in-depth interviews with five media buyers. The study utilised the Technology Acceptance Model and the Diffusion of Innovation Theory to analyse how media buyers embrace and utilise AI technologies. Findings indicate that AI tools enhance job performance, productivity, and efficiency in advertising tasks. However, the absence of a human touch in AI-generated content, reliance on user input, and AI's limitations in recognising human errors highlight the necessity for human oversight and correction. Thus, while AI has the potential to boost job performance and significantly reshape the future of Nigeria’s advertising industry, addressing ethical concerns and finding appropriate solutions are essential for the sustainable development of this integration.
Africans Caught in the Web of Migration, the Fears, the Tears, and the Triumphs
(Palgrave Macmillan, 2024) Daudu Basil Osayin; Osimen Goddy U.
AUDIENCE KNOWLEDGE, ATTITUDES AND PRACTICES OF THE 2023 NIGERIAN DATA PROTECTION ACT
(Covenant University Ota, 2025-04) OKOH PRECIOUS OKEOGHENE; Covenant University, Thesis
This study explores public awareness, attitudes and practices of the 2023 Nigerian Data Protection Act (NDPA). With the increasing importance of data privacy in the digital age, the NDPA was introduced to safeguard the personal data of Nigerian citizens. However, the effectiveness of the law depends largely on public understanding and compliance. This paper grounded on Agenda setting and Knowledge gap theory, aims to assess the level of awareness and perceptions surrounding the NDPA among students. A survey was conducted amongst undergraduates and postgraduates from Covenant University, Ogun state. Based on the 400 surveyed respondents, 27.5% have witnessed NDPA-related content through this information platform, with the remaining primarily found on social media (75.7%). Prior to the survey, only about a third (33.2%) were aware of the Act. Respondents generally lacked confidence in the effectiveness of the Act, with 41.6% not sure that it could adequately protect personal data. The results underscore the need for targeted awareness campaigns and clearer communication strategies to enhance public engagement with the NDPA. This paper provides critical insights for policymakers, civil society organizations, and businesses aiming to improve compliance and protect personal data in Nigeria.
Board Expertise and Sustainability Reporting in Listed Banks in Nigeria
(2019) Umukoro O. E.; Uwuigbe O. R.; Uwuigbe U.; Adegboye Alex; Ajetunmobi O.; Nwaze C.
Despite the growing evidence on the determinants of sustainability reporting, there exist limited and inconclusive studies on the impact of board expertise on sustainability reporting. This study investigates the influence of environmentally sensitive, certified or educated board members on the disclosure of sustainability report. Based on the static panel data regression estimators for 10 Nigerian Deposit Money Banks over the period of 2014- 2016, the study revealed that highly educated directors have an altogether constructive influence on the sustainability report disclosure while controlling for corporate administration and firm-level qualities. In addition, we find that the executive and non-executive directors have low experience in environmental issues resulting in an insignificant effect on the disclosure of sustainability reporting. This paper suggests that firms should allow more directors with environmental background, who have a lower motivation to boost transient returns since they are likely to influence environmental performance
BUSINESS PROCESS REENGINEERING AND SUSTAINABILITY OF OUTSOURCING ORGANISATION IN LAGOS STATE, NIGERIA. A STUDY OF HUGO INC
(Covenant University Ota, 2025-03) OKWARAOGOMA REGAN OGADINMA; Covenant University Dissertation
This research focused on the influence of business process reengineering on outsourcing organization: A study of Hugo Inc. Companies need to survive the test of time in business practices and having operational efficiency, so process reengineering can help them in achieving this. Business process reengineering is typically used to boost business agility, responsiveness, and customer satisfaction with improved goods and services. Sustainability is connected to the ability to run a production process over a period of time. Some of the problems BPR is trying to address are client satisfaction, process implementation, operational and resource management. The purpose of this study is to know how process reengineering can lead to sustainability for outsourcing organization. Organization understands the importance of profit and having customer base, and must understand that it is important to design operation to ensure both factors are not affected. The key variables in the study are value creation, process ownership and customer focus connected to business process reengineering, while economic, environmental and social variables are connected to sustainability, these are explored in relation to each other and their connection to the problem. The theory utilized in the study are the triple bottom line and stakeholders’ theory was used in this study to provide the theoretical foundation to this study. A quantitative survey method was adopted for this study. The population of the study comprised of 850 employees and questionnaires was administered to a sample size of 272 employees using purposive and simple random sampling technique. Results showed there is a positive relationship between process reengineering and sustainability. The study is to push outsourcing organizations to review their system of operation to constantly overcome challenges and be productive in their operation. Therefore, there is need to constantly review, update, recommend and adjust the process of operation.
Chief financial officer roles and enterprise risk management: An empirical based study
(Heliyon, 2019) Ojeka Stephen A.; Adegboye Alex; Adegboye Kofo; Alabi Oluwaseyi; Afolabi Mosinmileoluwa; Iyoha Francis
This study investigates the influence of CFO roles on the implementation of ERM initiatives in a sample of Nigerian financial institutions (between 2013-2017). We develop three distinct factors representing the CFO roles namely CFO power, CFO experience and CFO knowledge using principal component factoring. Like prior work, we measure ERM components simultaneously to capture the extent of sophisticated ERM system. Our findings pose that the CFO involvement in ERM implementation remains minimal while the CRO is solely responsible for ERM implementation, which could undermine cost-benefit effectiveness. Our empirical evidence reports that the sophisticated ERM only promote the market evaluation while the accounting performance is undermined. The result then contravenes the expectation that effective ERM enhances accounting performance by mitigating risk exposure. While the sophisticated ERM is significantly positive with leverage, which reveals that ERM implementation does not necessarily reduce the firm risk. This indicates that the ERM implementation remains ineffective to mitigate risks, where the CFO involvement in the ERM initiative is limited. We then advocate that CFOs should be allowed to contribute strongly on some specific aspects of ERM initiatives namely identification and analysis of key risk indicators, the financial implication of risks and integration of ERM into traditional finance activities.
Chief financial officer roles and enterprise risk management: An empirical based study
(Heliyon, 2019) Ojeka Stephen A.; Adegboye Alex; Adegboye Kofo; Alabi Oluwaseyi; Afolabi Mosinmileoluwa; Iyoha Francis
This study investigates the influence of CFO roles on the implementation of ERM initiatives in a sample of Nigerian financial institutions (between 2013-2017). We develop three distinct factors representing the CFO roles namely CFO power, CFO experience and CFO knowledge using principal component factoring. Like prior work, we measure ERM components simultaneously to capture the extent of sophisticated ERM system. Our findings pose that the CFO involvement in ERM implementation remains minimal while the CRO is solely responsible for ERM implementation, which could undermine cost-benefit effectiveness. Our empirical evidence reports that the sophisticated ERM only promote the market evaluation while the accounting performance is undermined. The result then contravenes the expectation that effective ERM enhances accounting performance by mitigating risk exposure. While the sophisticated ERM is significantly positive with leverage, which reveals that ERM implementation does not necessarily reduce the firm risk. This indicates that the ERM implementation remains ineffective to mitigate risks, where the CFO involvement in the ERM initiative is limited. We then advocate that CFOs should be allowed to contribute strongly on some specific aspects of ERM initiatives namely identification and analysis of key risk indicators, the financial implication of risks and integration of ERM into traditional finance activities.
CIRCULAR ECONOMY STRATEGIES AND SUSTAINABLE RESOURCE MANAGEMENT: A STUDY OF SELECTED SYNTHETIC HAIR PRODUCTION COMPANIES IN LAGOS, NIGERIA
(Covenant University Ota, 2025-04) LAWAL ODUNAYO RUTH; Covenant University Dissertation
The synthetic hair production industry in Lagos, Nigeria, faces significant challenges in sustainable resource management due to its reliance on fossil-based polymers, leading to inefficiencies in operational processes, resource utilization, and waste management. This study employed a mixed-methods approach, utilizing both quantitative and qualitative data collection techniques. Surveys were conducted among employees, managers, and consumers of synthetic hair products, complemented by semi-structured interviews to gain deeper insights into their practices and perceptions. The research findings reveal that implementing Circular Economy (CE) strategies can significantly enhance operational efficiency, resource utilization, and waste reduction while promoting responsible consumption behaviors. Specifically, product circularity improves operational processes by reducing the need for new raw materials and minimizing waste. Process circularity optimizes resource use through the incorporation of recycled materials and adoption of eco-friendly manufacturing techniques, while supply chain circularity effectively reduces waste by implementing closed-loop systems and enhancing material recovery. These findings imply that adopting CE practices can lead to substantial improvements in sustainability and efficiency within the synthetic hair sector, contributing to environmental conservation and economic benefits. Therefore, the study recommends that synthetic hair production companies invest in advanced recycling infrastructure, prioritize designing products with durability and recyclability, engage consumers through education on sustainable practices, and foster stronger collaborations with suppliers to create sustainable supply chains. These steps will help achieve long-term sustainability goals and set a precedent for other industries to follow.
CIRCULAR ECONOMY STRATEGIES AND SUSTAINABLE RESOURCE MANAGEMENT: A STUDY OF SELECTED SYNTHETIC HAIR PRODUCTION COMPANIES IN LAGOS, NIGERIA
(Covenant University Ota, 2025-04) LAWAL ODUNAYO RUTH; Covenant University Dissertation
The synthetic hair production industry in Lagos, Nigeria, faces significant challenges in sustainable resource management due to its reliance on fossil-based polymers, leading to inefficiencies in operational processes, resource utilization, and waste management. This study employed a mixed-methods approach, utilizing both quantitative and qualitative data collection techniques. Surveys were conducted among employees, managers, and consumers of synthetic hair products, complemented by semi-structured interviews to gain deeper insights into their practices and perceptions. The research findings reveal that implementing Circular Economy (CE) strategies can significantly enhance operational efficiency, resource utilization, and waste reduction while promoting responsible consumption behaviors. Specifically, product circularity improves operational processes by reducing the need for new raw materials and minimizing waste. Process circularity optimizes resource use through the incorporation of recycled materials and adoption of eco-friendly manufacturing techniques, while supply chain circularity effectively reduces waste by implementing closed-loop systems and enhancing material recovery. These findings imply that adopting CE practices can lead to substantial improvements in sustainability and efficiency within the synthetic hair sector, contributing to environmental conservation and economic benefits. Therefore, the study recommends that synthetic hair production companies invest in advanced recycling infrastructure, prioritize designing products with durability and recyclability, engage consumers through education on sustainable practices, and foster stronger collaborations with suppliers to create sustainable supply chains. These steps will help achieve long-term sustainability goals and set a precedent for other industries to follow.
Corporate governance and sustainability reporting quality: evidence from Nigeria
(2021) Erin Olayinka; Adegboye Alex; Bamigboye Omololu Adex
Purpose This study aims to examine the association between corporate governance and sustainability reporting quality of listed firms in Nigeria. Design/methodology/approach The authors measure corporate governance using board governance variables (board size, board independence, board gender diversity and board expertise) and audit committee attributes (audit committee size, audit expertise and audit meeting). The authors measured sustainability reporting quality using a scoring system, which ranges between 0 and 4. The highest score is achieved when sustainability reporting is independently assured by an audit firm. The lowest score refers to the absence of sustainability reporting. The study emphasizes 120 listed firms on Nigeria Stock Exchange using the ordered logistic regression technique. Findings The results indicate that board governance variables (board size, board gender diversity and board expertise) and audit committee attributes (audit committee size, audit expertise and audit meeting) are significantly associated with sustainability reporting quality. Additional analysis reveals that external assurance contributes to the quality of sustainability reporting through corporate governance characteristics. Research limitations/implications This study is restricted to a single country. Future studies should consider a cross-country study, which may help to establish a comparative analysis. Likewise, the future study could consider other regression techniques using a continuous measurement of the global reporting initiative in measuring sustainability reporting quality. Practical implications This study’s findings have important implications for policymakers and practitioners, especially the corporate executives and top management. Companies are encouraged to restructure their board to enhance better monitoring and support towards better sustainability reporting. Social implications Disclosure on sustainability reporting helps corporate organizations advance the issues of sustainability both nationally and globally. Originality/value This current study adds to accounting literature by examining how corporate governance contributes to sustainability reporting practices within the Nigerian context. Drawing from the result, the study provides strong interconnectivity between the corporate board and audit committee in driving sustainability reporting quality within an organizational context.
Do corporate attributes impact integrated reporting quality? An empirical evidence
(Journal of Financial Reporting and Accounting Vol. 20 No. 3/4, pp. 416-445(Emerald Publishing Limited), 2021-06-10) Erin Olayinka; Adegboye Alex
Purpose This study aims to examine the impact of corporate attributes on integrated reporting quality of top 100 listed firms in South Africa. Design/methodology/approach With a sample of the top 100 listed firms in South Africa, this paper drew insights from the legitimacy and stakeholder theory to examine the impact of corporate attributes on integrated reporting quality. This paper measured integrated reporting quality based on the International Integrated Reporting Council framework of 2013. Corporate attributes were determined taking into consideration three broad perspectives (board committee attributes, firm attributes and audit committee attributes). This paper analyzed the data using content analysis, ordered probit regression and logistic regression method. Findings Results indicate that board committee attributes, firm attributes and audit committee attributes have a positive and significant relationship with integrated reporting quality. Additional analysis reveals that external assurance contributes to the quality of integrated reporting. The findings empirically revealed that most South African firms have intensified efforts toward the quality and full disclosure of integrated reporting framework. Research limitations/implications The study was limited to a sample size of 100 firms, which is country-specific, however, it sets the tone for future empirical research on the subject matter. This study provides an avenue for future research in the area of corporate attributes and integrated reporting quality in other emerging countries, especially other African countries. Practical implications The result of this study provides practical implications in the areas of good corporate governance, corporate reporting and integrated reporting. The empirical approach used in this study emphasizes the need for corporate organizations to introduce integrated reporting practices into their reporting cycle. The finding implies that non-compliance with integrated reporting by corporate organizations may have an adverse effect on corporate growth, corporate sustainability and corporate reputation in the long run. Originality/value The work extends prior research on the subject of integrated reporting in South Africa. Also, this study broadens the application of legitimacy and stakeholder theory in influencing corporate organizations to disclose relevant information that could aids stakeholders’ interest.
DOES CEOs POWER MODERATE THE EFFECT OF AUDIT COMMITTEE OBJECTIVITY ON FINANCIAL REPORTING QUALITY IN THE NIGERIAN BANKING SECTOR?
(Academy of Strategic Management Journal, 2019) Ojeka Stephen A.; Fakile Fakile; Iyoha Francis O.; Adegboye Alex; Olokoyo Felicia
This study empirically examined the impact of audit committee objectivity (contingent on CEO Power) on the quality of financial reporting in the Nigerian Banking Sector. The study adopted a survey research approach and secondary data extracted from financial statement. The OLS and LSDV analysis were used to investigate the impact of Audit Committee objectivity on the quality of financial reporting with or without CEO power and influence. The findings showed, that, while audit committee independence impact positively on the relevance and reliability of financial report, the same cannot be said when there was CEO power. CEO power in the audit committee mitigated the benefits of independence and caused its overall effects on financial reporting quality of no significant in terms of relevance and reliability. The study therefore recommended that having a majority of independent directors would increase the quality of board oversight, lessen the possibility of damaging conflicts of interest and helps to repose inventors’ confidence especially foreign investors that would invariably draft in FDI. This will align boards’ decisions with the interests of shareholders they represent. This will reduce significantly the ability of the CEO overbearing influence on the committee activities in ensuring financial reporting quality.
Driving information communication technology for tax revenue mobilization in Sub-Saharan Africa
(Telecommunications Policy Volume 46, Issue 7, 2022) Adegboye Alex; Uwuigbe U.; Ojeka Stephen A.; Uwuigbe Olubukunola; Dahunsi Olajide; Adegboye Kofo
This study explores whether increasing Information and Technology Communication (ICT) boosts government revenue mobilization for sustainable development in 48 Sub-Saharan African countries from 2004 to 2020. While total tax revenue non-resource as a percentage of GDP and tax revenue as a percentage of GDP are used to proxy for tax revenue mobilization, three ICT measures are used, namely; the telephone penetration rate, the mobile phone penetration rate and internet penetration rate. To perform the analysis, we adopt the Generalized Method of Moments (GMM). The empirical findings are as follows. First, while the calculated net impacts are substantially positive, the corresponding marginal ICT effects utilized for calculating net effects are extremely negative. Second, an extensive study is carried out to determine complementing policy thresholds. These thresholds include: 21.959 (per 100 people) telephone penetration for total income from tax revenue; 16.333 (per 100 people) internet penetration for total income from tax; 21.125 internet penetration (per 100 people) for the income from the tax on non-resource income. This study has policy relevance, and implications as the penetration of the ICT rate can be influenced by policies to mobilize government revenue effectively
Economic Restrictions and Currency Performance: Evidence of African Countries
(Research Square, 2021) Adegboye Alex; Ikpefan Ochei; Ojeka Stephen A.; Adeyanju Ibukunoluwa
This study explores the impact of diverse economic restrictions on currency performance. We assess a panel dataset of 30 African countries for the period 1990–2010. Our empirical evidence is based on the fixed effect regression and the Quantile regression approach. We find that the United States, European Union, economic and intensity sanctions weaken the real exchange rates. However, we establish that the U.N. sanctions are insignificant. As for the policy implication, sanctioned countries should implement a policy that could mitigate the adverse consequences of economic restrictions on currency performance.
Educational quality, social media and public accountability: a global perspective
(2021) Adegboye Alex; Asongu Simplice A.; Tchamyou Vanessa S.; Osinubi Tolulope T.; Adeyanju Ibukunoluwa
This inquiry relates to the empirical linkages between educational quality, Facebook penetration and accountability dynamics. The empirical investigation is based on the Ordinary Least Squares (OLS) technique and Quantile regression for the conditional linkages which articulate low, middle, and high initial levels of public accountability. It explores a cross-section of 168 countries. The main finding is that there is an overwhelming positive connection between Facebook penetration and accountability dynamics. The established positive nexus is apparent in all quantiles of public accountability. In addition, tertiary and secondary school enrollment positively influence public accountability. By utilizing a novel dataset in analyzing the established nexuses, this study adds to the existing literature on social media and governance (i.e., educational quality, Facebook penetration and accountability dynamics). Similarly, the posture addresses contemporary policy concerns regarding a lack of documentation on the impacts of social media.
EFFECT OF TOTAL QUALITY MANAGEMENT ON CUSTOMER SATISFACTION. A STUDY OF COCA-COLA PLC, LAGOS STATE
(Covenant University Ota, 2025-03) BABALOLA OMONIYI SAMUEL; Covenant University Thesis
This study investigates the impact of Total Quality Management (TQM) on customer satisfaction within the Nigerian soft drink production sector, focusing on Coca-Cola Plc in Lagos State. The research assesses how TQM practices influence product quality consistency, customer perceptions of value for money, employee performance, and overall organizational success. Using a descriptive research design, quantitative data were collected through surveys from employees, consumers, suppliers, and distributors. Findings reveal that continuous improvement initiatives significantly enhance product quality and consistency, leading to higher customer satisfaction. TQM practices positively influence pricing strategies and production efficiency, improving customer perceptions of value for money. The study also highlights the critical role of employee training and development in enhancing customer service interactions, correlating with increased satisfaction levels. Additionally, the research underscores the importance of a customer-centric culture and the strategic use of technology and innovation in fostering long-term customer loyalty and organizational success. Despite limitations such as the geographical focus on Lagos State alone and reliance on self-reported data, the study provides robust evidence supporting the effectiveness of TQM in the Nigerian soft drink industry. The research offers actionable recommendations for industry practitioners, including strengthening continuous improvement processes, enhancing employee training, improving customer feedback mechanisms, fostering supplier and distributor collaboration, leveraging technology, and promoting a customer-centric culture. The study concludes that adopting and continuously refining TQM practices can significantly enhance customer satisfaction and provide a competitive advantage in the Nigerian soft drink production sector.
EFFECT OF WORKING CAPITAL MANAGEMENT ON THE PROFITABILITY OF QUOTED FOOD MANUFACTURING COMPANIES IN NIGERIA
(Covenant University Ota, 2025-03) AGBONKHEHI OLIVE OSEIWE; Covenant University Disssertation
This study explored the Effect of Working Capital Management on the profitability of quoted food manufacturing corporations in Nigeria. Specifically, it examined the effects of the Current Ratio, Inventory Turnover Ratio, Cash Conversion Cycle, and Average Payment Period on the profitability of food manufacturing companies in Nigeria. The study employed an ex post facto research design. It utilized various econometric techniques, including panel unit root and cointegration tests, pooled OLS, fixed and random effects models, and the Hausman test. The findings revealed a significant relationship between the Cash Conversion Cycle and Return on Assets, suggesting that a longer Cash Conversion Cycle may improve asset returns. However, CCC had an insignificant relationship with the Net Profit Margin (NPM). Conversely, the Average Payment Period (APP) negatively affected NPM, indicating that delayed payments can harm profit margins, although it did not significantly influence Return on Assets. The rate of inventory turnover and the short-term liquidity metric showed no significant relationship with the Return on Assets. Inventory Turnover Ratio (ITR) also negatively affected Net Profit Margin, suggesting that higher turnover may reduce margins due to potential inefficiencies. The Hausman test favoured the Random Effects Model as the most efficient estimation method. The study concluded that optimizing the Cash Conversion Cycle and Average Payment Period is crucial for enhancing profitability. In contrast, the impact of the current ratio and inventory turnover ratio on profitability is insignificant. Based on these findings, the study recommends that policymakers incentivize efficient liquidity practices, promote timely payments, support advanced inventory management, and encourage strategic partnerships. Companies are also advised to optimize their Cash Conversion Cycle by closely monitoring inventory, receivables, and payables, reconsider payment arrangements, improve inventory management, and optimize asset utilization to enhance profitability.
EFFECTS OF FINANCIAL TECHNOLOGY, AGENT BANKING ON FINANCIAL INCLUSION IN NIGERIA
(Covenant University Ota, 2025-03) OBABUEKI OSARUGUE PEACE; Covenant University Dissertation
This study investigates the relationship between financial technology, agent banking, and financial inclusion. Employing secondary data from the Central Bank of Nigeria and Federal Reserve Economic Data, the research utilises the Granger causality test to analyse the period between 2012–2022. The findings reveal that POS transactions significantly affect mobile money account ownership, and mobile money operations exhibit the strongest positive relationship with financial inclusion. Although ATMs are widely used, their impact on financial inclusion is limited by high transaction costs and operational challenges. Mobile account ownership drives web banking usage significantly, but web banking transactions do not significantly impact mobile account ownership. The study recommends enhancing digital infrastructure, promoting financial literacy, and expanding agent networks to bridge regional disparities. By leveraging technological advancements, Nigeria can achieve broader financial inclusion and foster equitable economic growth
ETHICAL LEADERSHIP AND EMPLOYEES’ ENGAGEMENT IN ADO/ODO OTA LOCAL GOVERNMENT COUNCIL, OGUN STATE, NIGERIA
(Covenant University Ota, 2025-03) DAVID OLUWABIMPE OMOLAYO; Covenant University Dissertation
Ethical leadership is considered one of the critical determinants of Employees’ engagement, especially within the public sector, where the manifestation of unethical practices erodes trust, reduces motivation, and, in essence, undermines the performance of such organisations. This study explored ethical leadership and Employees’ engagement within Ado/Odo Ota Local Government Council, Ogun State, Nigeria, as it relates to impediments to ethical leadership, strategies for strengthening Employees’ engagement, and environmental drivers that influence ethical leadership adoption. Quantitative data from 189 employees were collected through structured questionnaire, while qualitative insights were gathered from seven key informants who were department heads and senior administrators. Quantitative data analysis was done using SPSS 27, and thematic analysis of qualitative data was performed using ATLAS.ti 25. The results indicate that ethical leadership is significantly and positively related to Employees’ engagement, as evidenced by a correlation coefficient of 0.245, p = 0.001. The study considered political interference, resource constraints, and socio-cultural norms as critical impediments to ethical leadership in Nigerian local governance. In addition, this study identified the need for clearly defined ethics policies, ongoing leadership training, incentive structures, and enhanced transparency mechanisms necessary to establish an ethical organisational culture. This study adds much value to the theory by pushing forward the discussion of ethical leadership in public administration and governance. It thus gave empirical evidence that ethical leadership enhances Employees’ engagement by instilling employee trust, accountability, and professionalism. The findings have implications for policymakers and human resource managers in formulating targeted interventions to mitigate leadership challenges and promote a more engaged workforce in local government settings. This study has established ethical leadership as influencing Employees’ engagement in Ado/Odo Ota LGC. However, considering the geographical focus, the study concludes that future research should be expanded to broader contexts to enhance the generalisability of findings and further explore the nuanced relationship between ethical leadership and Employees’ engagement across diverse institutional settings.