College of Management and Social Sciences

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Author: search.filters.author.Adesanya, Oluwatoyin Deborah

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    THE INFLUENCE OF CONSUMER BEHAVIOR ANALYTICS ON PROMOTING INCLUSIVE AND SUSTAINABLE ECONOMIC GROWTH: ALIGNING WITH SDG 9
    (Centrum Badań i Innowacji Pro-Akademia, 2025) Kehinde, Oladele; Kehinde, Segun; Falola, Hezekiah O.; Deborah, Aka; Adebayo, Olufunke; Adesanya, Oluwatoyin Deborah; Kehinde, Kemi; Kehinde, Tola
    This study investigates the role of consumer behavior analytics in promoting inclusive and sustainable economic growth, aligning with Sustainable Development Goal 9 (SDG 9). Using a mixed-methods approach that combines qualitative insights with quantitative analysis of data from 500 Businesses across diverse economic sectors, the research explores how advanced analytics tools such as predictive modeling, sentiment analysis, and purchasing trend evaluations can influence business practices, foster innovation, and drive sustainable industrialization. Correlation and regression analyses demonstrate significant relationships between the use of consumer behavior insights and the adoption of sustainable business strategies, including eco-friendly production methods and equitable labor practices. Findings reveal that organizations leveraging consumer analytics not only enhance operational efficiency but also contribute to building resilient infrastructure and fostering inclusive industrial growth. This research provides actionable insights for business leaders and policymakers seeking to leverage consumer behavior analytics as a strategic tool for achieving inclusive and sustainable economic progress.
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    Strengthening the role of relationship management in sustainable employee engagement at selected maritime firms in Nigeria
    (International Journal of Innovative Research and Scientific Studies Vol. 7 No 3, 2024) Adeniji, Chinyerem; Joel, Opeyemi Olunike; Ayankola, Temitope; Adesanya, Oluwatoyin Deborah; Efe- Imafidon, Emmanuel
    Relationship management in a maritime firm is essential for maintaining strong partnerships ensuring smooth operations and driving business success within the industry. Extant literature suggests that Nigerian maritime firms must still thoroughly investigate relationship management possibilities and sustainable employee engagement. As a result, this study explores how relationship management affects employee engagement at selected Nigerian maritime companies. 410 respondents were polled from the employees of the selected marine enterprises in Nigeria using a stratified and purposeful sampling technique. Smart PLS 3.0 was used to analyze the returned and valid 380 copies of the questionnaire which provided a response rate of 92.6%. The study's findings demonstrated that relationship management impacted employees' cognitive, affective and behavioural engagement. The findings also revealed that behavioural engagement encompassing dedication, enthusiasm and initiative in fulfilling job duties and advancing organizational objectives is the weakest predictor of employee engagement. This suggests a widespread belief that fostering "cultural diversity and unity" in a global workplace is crucial to inspire employees' engagement and passion for their work. This study offers valid evidence in support of its conclusion that relationship management stimulates the cognitive, affective and behavioural engagement of employees in the Nigerian maritime industry. The study recommends to maritime companies that recognizing diversity and unity in relationship management is essential for higher employee engagement and involvement levels.
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    THE INFLUENCE OF CONSUMER BEHAVIOR ANALYTICS ON PROMOTING INCLUSIVE AND SUSTAINABLE ECONOMIC GROWTH: ALIGNING WITH SDG 9
    (Centrum Badań i Innowacji Pro-Akademia, 2025) Kehinde, Oladele; Kehinde, Segun; Falola, Hezekiah O.; Adebayo, Olufunke; Adesanya, Oluwatoyin Deborah; Kehinde, Kemi; Kehinde, Tola
    This study investigates the role of consumer behavior analytics in promoting inclusive and sustainable economic growth, aligning with Sustainable Development Goal 9 (SDG 9). Using a mixed-methods approach that combines qualitative insights with quantitative analysis of data from 500 Businesses across diverse economic sectors, the research explores how advanced analytics tools such as predictive modeling, sentiment analysis, and purchasing trend evaluations can influence business practices, foster innovation, and drive sustainable industrialization. Correlation and regression analyses demonstrate significant relationships between the use of consumer behavior insights and the adoption of sustainable business strategies, including eco-friendly production methods and equitable labor practices. Findings reveal that organizations leveraging consumer analytics not only enhance operational efficiency but also contribute to building resilient infrastructure and fostering inclusive industrial growth. This research provides actionable insights for business leaders and policymakers seeking to leverage consumer behavior analytics as a strategic tool for achieving inclusive and sustainable economic progress
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    Strategic Fit Orientation and Business Agility of Non-Oil Export Women Entrepreneurs in a Developing Economy
    (Sustainaility (MDPI), 2024-07) Adesanya, Oluwatoyin Deborah; Ogunnaike, Olaleke Oluseye; Ufua, Daniel Ebakoleaneh; Onayem, Oluwakemi Oluwafunmilayo; Dada, Augustina Esitse; Edewor, Ogheneofejiro Jesujoba
    A firm’s ability to compete effectively depends on matching its internal operations with various exterior contexts. This research investigated the impact of strategic fit orientation on business agility among female entrepreneurs in Lagos state, Nigeria’s non-oil export sector. This study used a descriptive and quantitative approach to gather information from four hundred and two (402) selected female entrepreneurs actively engaged in non-oil exporting activities in the agribusiness, textile, and information and technology business processing industry. The respondents were purposefully determined, while the data were analyzed using measurement and structural modeling. This study reveals that strategic fit orientation significantly mediates firm strategies and business agility. This means that women entrepreneurs should continually develop structures and strategies to stay agile and strategically fit in the business environment. They are to adapt their objectives strategically to reduce potential risks and assess situations and possible consequences of threats to remain dynamic in the business environment. This study addressed the gap between strategic fit orientation and business agility in developing economies.