College of Management and Social Sciences
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Item Where is the African culture? Assessing the uniqueness of indigenous communication in galvanising women’s political participation at the local level(New Media and Mass Communication, 2014) Oyesomi, Kehinde; Okorie, Nelson; Ahmadu, Frederick; Itsekor, VictoriaIndigenous communication systems are essential element of the socio-cultural tradition of Africans. These systems have been used to promote co-operation, mobilization and participation among African people. This paper takes into account the uniqueness of indigenous communication especially on women’s political participation and was laid on two-step flow (Multi-step flow) theory. Empirical study was looked into and the researchers conclude that since indigenous communication provides women with knowledge and information on political activities at the local level, it follows that women should be trained with a view to acquiring the knowledge and know-how required for standing for elections or applying for decision-making posts.Item Indigenous Communication: Socio-Economic Characteristics Influencing Contemporary Female Political Participation(Bridgewater State University, 2017) Oyesomi, Kehinde; Salawu, Abiodun; Olorunyomi, BankoleThis paper takes into account the exceptionality of the socio-economic characteristics (age, income, education, marital status, occupation) of female participation in politics through the use of indigenous communication. The theory was laid on democratic-participant theory. Four communities were selected in Lagos and Ogun states. Survey design, Focus Group Discussion (FGD) and in-depth interviews (IDI) were adopted to generate both quantitative and qualitative data for the study. Structured and semi structured copies of the questionnaire were administered on 800 purposively selected respondents but only 775 copies of the questionnaire were used for analysis. Four (4) focus group discussions, made up of 8 purposively selected discussants each took place in four communities. Four purposively selected participants took part in the in-depth interviews. The quantitative data were presented in tables and analysed, using percentage counts, and cross tabulation. Mean and standard deviation were used for ranking of the perception of women on the role of indigenous communication in politics. The qualitative data, on the other hand, were transcribed and analysed, adopting the constant comparative technique and thematic approach. From the findings, young women participate more in politics. On age distribution, respondents were analysed and the result reveals that 40%, were between 26-35 years, only 8.2%, were over 55 years. The age distribution reveals that over 70% of the respondents were young women. Most of the respondents in this research were between 18 and 35. Recommendation were made among others that since young female participate more in politics, leaders in the community should devise more activities to promote the participation of young women and involve them in the preparation, organisation and evaluation of such activities.