College of Management and Social Sciences

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    FISCAL FEDERALISM: PANACEA TO CHALLENGES OF ACCOUNTABILITY AND DEVELOPMENT IN NIGERIA
    (Covenant-International Conference on African Development Issues (C-ICADI), 2018-11) Ewetan, Olabanji O.; Osabohien, Romanus; Matthew, Oluwatoyin A.; Babajide, Abiola
    Fiscal federalism is a key principle of federal system of government instituted to address the critical challenges of accountability and development. This paper examines the extent to which fiscal federalism had mitigated the challenges of accountability and development in Nigeria, using historical data, for the period 1981-2016. Empirical evidence from the two models estimated using the bounds testing co-integration procedure also known as autoregressive distributed lag estimation procedure reveals that fiscal federalism promotes accountability and economic development in Nigeria. The finding of this paper also suggests that for maximum impact on longrun economic development and promotion of public sector accountability in Nigeria, government should ensure the simultaneous decentralisation of expenditure and revenue powers or responsibilities to sub-national governments ceteris paribus
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    Rally as a Political Public Relations Strategy for Public Acceptance of a Political Party: A Focus on APC Presidential Campaign in Lagos State.
    (Ife Centre for Psychologial Studies/Services, Ile-Ife, Nigeria, 2016) Oyesomi, Kehinde; Oyero, Olusola; Igbinoba, Angie Osarieme; Adeniyi, Solarin
    This study examines the assessment of the use of rally as a political public relations strategy for public acceptance of a political party during the 2015 presidential elections in Lagos State. Public relations uses tactical methods of communication to build relations between an organisation and its internal and external publics. The survey method was used as the research design in carrying out this study and the research instrument used was the questionnaire as well as interview schedule to consolidate the analysis which was carried out. It is interesting to note that 95% of respondents are aware of political rallies being used during elections while 56% of these respondents participated in these political rallies. The findings revealed that political rally is an effective factor that shapes electorates attitude and their choice of candidate. The researchers therefore recommend that electorates should not depend on political rallies alone in making their decisions on who they should vote for during elections. Electorates should not rely on information gotten from one source, but should also seek other sources for more information and better understanding towards accepting a political party and its candidate.
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    Where is the African culture? Assessing the uniqueness of indigenous communication in galvanising women’s political participation at the local level
    (New Media and Mass Communication, 2014) Oyesomi, Kehinde; Okorie, Nelson; Ahmadu, Frederick; Itsekor, Victoria
    Indigenous communication systems are essential element of the socio-cultural tradition of Africans. These systems have been used to promote co-operation, mobilization and participation among African people. This paper takes into account the uniqueness of indigenous communication especially on women’s political participation and was laid on two-step flow (Multi-step flow) theory. Empirical study was looked into and the researchers conclude that since indigenous communication provides women with knowledge and information on political activities at the local level, it follows that women should be trained with a view to acquiring the knowledge and know-how required for standing for elections or applying for decision-making posts.
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    Indigenous Communication: Socio-Economic Characteristics Influencing Contemporary Female Political Participation
    (Bridgewater State University, 2017) Oyesomi, Kehinde; Salawu, Abiodun; Olorunyomi, Bankole
    This paper takes into account the exceptionality of the socio-economic characteristics (age, income, education, marital status, occupation) of female participation in politics through the use of indigenous communication. The theory was laid on democratic-participant theory. Four communities were selected in Lagos and Ogun states. Survey design, Focus Group Discussion (FGD) and in-depth interviews (IDI) were adopted to generate both quantitative and qualitative data for the study. Structured and semi structured copies of the questionnaire were administered on 800 purposively selected respondents but only 775 copies of the questionnaire were used for analysis. Four (4) focus group discussions, made up of 8 purposively selected discussants each took place in four communities. Four purposively selected participants took part in the in-depth interviews. The quantitative data were presented in tables and analysed, using percentage counts, and cross tabulation. Mean and standard deviation were used for ranking of the perception of women on the role of indigenous communication in politics. The qualitative data, on the other hand, were transcribed and analysed, adopting the constant comparative technique and thematic approach. From the findings, young women participate more in politics. On age distribution, respondents were analysed and the result reveals that 40%, were between 26-35 years, only 8.2%, were over 55 years. The age distribution reveals that over 70% of the respondents were young women. Most of the respondents in this research were between 18 and 35. Recommendation were made among others that since young female participate more in politics, leaders in the community should devise more activities to promote the participation of young women and involve them in the preparation, organisation and evaluation of such activities.
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    INDIGENOUS LANGUAGE AND MTN RADIO YORUBA ADVERTISEMENT: A STUDY OF ADULT RESIDENTS OF OLORUNDA COMMUNITY, IBADAN, OYO STATE, NIGERIA
    (Ife Centre for Psychological Studies/Services, Nigeria, 2019) Oyesomi, Kehinde; Salawu, Abiodun
    The use of indigenous language by companies in providing information and cognizance to people has become a necessity. It is therefore important to understand the effectiveness of the use of indigenous language in relating with people who reside in rural communities via radio as a means of communication through advertisements. The study therefore investigated the effectiveness of indigenous language of MTN Radio Yoruba advertisement in Olorunda community in Ibadan, Oyo state. The study made use of MTN because it is a non-indigenous company and also the leading telecommunication network provider in Nigeria. The study was anchored on the message learning theory. The survey design was used as the research method, questionnaire and interview guide were used as instruments for data collection. The population of the study was MTN subscribers that reside and work in Olorunda community. A sample size of 100 adult respondents was selected. An in-depth interview was conducted with the Trade Marketing Consultant of MTN, Ibadan. Findings revealed that 85.4% of the respondents are aware of MTN radio Yoruba advertisement. Findings also revealed that many of the respondents remember the feature of the advertisements. This study, therefore, recommended among others that Continuous research and evaluation would provide an edge in building and maintaining a relationship as organisations would be fully equipped with the community’s information and know how to relate with them. This way they would be part of the development of indigenous communities and would be fully aware of the evolvement of the people and the community as a whole.
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    INDIGENOUS MEDIA AND RISK COMMUNICATION OF CHEVRON, NIGERIA -IN RURAL COMMUNITIES OF DELTA STATE, NIGERIA
    (Proceedings of SOCIOINT 2017, 2017) Oyesomi, Kehinde; Iyamu, Osamudiame; Oyero, Olusola; Amodu, Lanre
    Every organization both commercial and non-commercial should have a good and healthy relationship with her host community. In the case of oil companies, this is very crucial to their operations. This is why there is the need for proper risk communication methods to be put in place for the host community residents. Hence, there is need for effective channel of communication for risk communication. This research study focuses on utilizing indigenous media for risk communication by oil companies operating in Ugborodo and Ogidigben communities of Warri, Delta State, Nigeria. The study anchored on the medium theory. The study employed both in-depth interview and survey method to afford the researchers the perception of both the organization and the community residents on how risk communication through indigenous media is carried out in the communities. 385 questionnaires were distributed but 357 copies were used for analysis. An in-depth interview was conducted with the community relations manager at Chevron Warri. Interviews were also conducted with the community head of Ugborodo community and the woman leader of Ogidigben community. From the results obtained from both the questionnaires and the in-depth interview, the researchers found out that indigenous media are used by Chevron to communicate with residents of the communities on risk relation situations and this to a higher percentage has been effective. The findings from the survey indicate that the community residents are aware of Chevron’s risk communication efforts which they feel are received early enough, easily understood and prevent casualties associated with these risk situations. Recommendations were made among others that organizations especially those operating in rural communities must fully understand the communication system in operation in the host community. Some of these communities use only indigenous media while some use traditional media like radio and television alongside indigenous media.
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    “Corporate dynamism and cash holding decision in listed manufacturing firms in Nigeria”
    (Problems and Perspectives in Management, Volume 17, 2019) Ozord, Emmanuel; Adetula, Dorcas; Elueya, Damilola Felix; Eluyela, Damilola Felix; Aina, Adenike; Ogabi, Mautin Arinola
    Cash holding decision is a very crucial decision that strongly affects the performance of an organization. Corporate dynamism as a corporate governance tool was explored in this study in order to establish its relationship with cash holding decision in listed manufacturing companies in Nigeria. Board skill, female leadership, foreign directors, board ownership and directors’ compensation were used as proxies for corporate dyna mism. A panel regression model was adopted in this study to examine the implication of corporate dynamism on cash holding decisions spanning six years from 2012 to 2017. Random sampling technique was employed in order to arrive at thirty firms out of thirty-seven listed manufacturing firms, which comprised industrial and consumer goods sector. Board ownership and the existence of foreign expatriates were found to have a significant effect on cash holding decisions. It is concluded that directors with significant holdings tend to be more aggressive towards activities that enhance the performance of a firm, one of which is ensuring that optimal level of cash is held at a particular point in time in order to guide against liquidity problems, which may be caused by overtrading or even keeping excess idle cash, which is supposed to be invested in profitable ventures. Also, the fact that the existence of foreign expatriates will affect cash holding decisions, which may be justified by the fact foreign expatriates are displaying expertise because of diverse experience that they have been able to gain from different parts of the world.
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    Institutions and the Challenges of Development in Africa
    (Department of Sociology College of Business and Social Sciences Covenant University Ota, Ogun State, Nigeria, 2019) Onwuma, Anthony C.; George, Tayo O.
    Africa's development and how it could be engendered has been the subject of scholarly interrogation for many decades. This finds expression in the many development policies fonnulated by African policy makers and political leaders to bail the continent out of the quagmire of underdevelopment. Painfolly, all the achieved results and success stories were disappointingly modest. This paper examines some key institutions such as Economic, Education and the political institutions. It concludes that weak institutions and the failure to fonnulate Afrocentric policies are the bane of development in the continent. Thus, the strengthening and repositioning of institutions in Africa will go a long way in ushering development in Africa.
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    VIOLENCE AGAINST YOUNG WOMEN IN INFORMAL CROSS-BORDER TRADING IN SOUTH-WEST NIGERIA: IMPLICATIONS FOR ECONOMIC DEVELOPMENT AND POVERTY REDUCTION
    (Internation Journal of Gender and Development Issues Vol., 11 No. 4, 2015) Geeorge, Tayo O.; Chukwuedozie, O. N.; Ozoya, M. I.
    Nigerian women, through history, actively participate in the social, economic and political development of their societies. This is particularly true of women in southern Nigeria, especially Yoruba women. Women traders working in the informal sector are often subject to harassment and extortion at the border. These constraints undermine their economic activities. Women are more readily denied access to key trader networks than men. Time-consuming trade procedures and documentary requirements impinge more heavily on women, given the time they need for their household duties. And women working to produce exportable goods and services are typically less able than men to get the inputs and materials that would raise their productivity and allow them to compete better in overseas markets. A major setback for women in cross border trade is violence. This ranges from rape and other forms of sexual abuse, theft, robbery to seizure of goods. This paper therefore, examined the incidence of violence against young women . in informal cross-border trading in South-West Nigeria and its implications for economic development and poverty reduction, relying purely on secondary sources of data and relevant sociological theories. Findings in this project will bring to the fore, the constraints to the success of economic activities of young women and the effects on wealth creation and poverty reduction in South-West, Nigeria.