Department of Mass Communication

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    Effectiveness of Yoruba language radio jingles in promoting knowledge, attitude and practices regarding Lassa fever among women in Ondo state, Nigeria
    (Licensee PAGEPress, Italy, 2020) Oyesomi, Kehinde; Ben-Enukora, Charity; Okorie, Nelson; Adeyeye, Babatunde
    Background: Lassa fever is one of the known Neglected Tropical Diseases (NTDs) that plague some states in Nigeria. Radio jingles in indigenous language have been adopted as a veritable risk communication approach to promote public knowledge in the bid to reduce the incidence of Lassa fever outbreaks in Ondo state which has recorded the highest number of victims in recent times. Given the high level of women’s con tribution in home keeping, food storage as well as maintenance of environmental hygiene practices, their knowledge, attitudes, and practices (KAP), is fundamental for the control of Lassa fever. Objective: The study examines the efficacy of indigenous (Yoruba) language radio jingles on knowledge, attitudes, and practices towards Lassa fever prevention among women in Ondo state. Methods: The study adopted a qualitative approach using Focus Group Discussion as the method of data collection. Results: Majority of the sampled respondents showed ample knowledge of Lassa fever. However, most respondents showed poor attitude towards the rodent vector and the recommended preventive measures have not been fully adopted by the majority of the respondents due to some identified barriers that hinder them from performing certain preventive practices. Conclusion: The radio jingles in Yoruba language have succeeded in promoting ade quate knowledge of Lassa fever among women in Ondo state. Although attitude towards the disease vector is still poor and total compliance with the recommended preventive practices that will reduce the spate of Lassa fever in the state have not been achieved.
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    INDIGENOUS LANGUAGE AND MTN RADIO YORUBA ADVERTISEMENT: A STUDY OF ADULT RESIDENTS OF OLORUNDA COMMUNITY, IBADAN, OYO STATE, NIGERIA
    (Ife Centre for Psychological Studies/Services, Nigeria, 2019) Oyesomi, Kehinde; Salawu, Abiodun
    The use of indigenous language by companies in providing information and cognizance to people has become a necessity. It is therefore important to understand the effectiveness of the use of indigenous language in relating with people who reside in rural communities via radio as a means of communication through advertisements. The study therefore investigated the effectiveness of indigenous language of MTN Radio Yoruba advertisement in Olorunda community in Ibadan, Oyo state. The study made use of MTN because it is a non-indigenous company and also the leading telecommunication network provider in Nigeria. The study was anchored on the message learning theory. The survey design was used as the research method, questionnaire and interview guide were used as instruments for data collection. The population of the study was MTN subscribers that reside and work in Olorunda community. A sample size of 100 adult respondents was selected. An in-depth interview was conducted with the Trade Marketing Consultant of MTN, Ibadan. Findings revealed that 85.4% of the respondents are aware of MTN radio Yoruba advertisement. Findings also revealed that many of the respondents remember the feature of the advertisements. This study, therefore, recommended among others that Continuous research and evaluation would provide an edge in building and maintaining a relationship as organisations would be fully equipped with the community’s information and know how to relate with them. This way they would be part of the development of indigenous communities and would be fully aware of the evolvement of the people and the community as a whole.
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    INDIGENOUS MEDIA AND RISK COMMUNICATION OF CHEVRON, NIGERIA -IN RURAL COMMUNITIES OF DELTA STATE, NIGERIA
    (Proceedings of SOCIOINT 2017, 2017) Oyesomi, Kehinde; Iyamu, Osamudiame; Oyero, Olusola; Amodu, Lanre
    Every organization both commercial and non-commercial should have a good and healthy relationship with her host community. In the case of oil companies, this is very crucial to their operations. This is why there is the need for proper risk communication methods to be put in place for the host community residents. Hence, there is need for effective channel of communication for risk communication. This research study focuses on utilizing indigenous media for risk communication by oil companies operating in Ugborodo and Ogidigben communities of Warri, Delta State, Nigeria. The study anchored on the medium theory. The study employed both in-depth interview and survey method to afford the researchers the perception of both the organization and the community residents on how risk communication through indigenous media is carried out in the communities. 385 questionnaires were distributed but 357 copies were used for analysis. An in-depth interview was conducted with the community relations manager at Chevron Warri. Interviews were also conducted with the community head of Ugborodo community and the woman leader of Ogidigben community. From the results obtained from both the questionnaires and the in-depth interview, the researchers found out that indigenous media are used by Chevron to communicate with residents of the communities on risk relation situations and this to a higher percentage has been effective. The findings from the survey indicate that the community residents are aware of Chevron’s risk communication efforts which they feel are received early enough, easily understood and prevent casualties associated with these risk situations. Recommendations were made among others that organizations especially those operating in rural communities must fully understand the communication system in operation in the host community. Some of these communities use only indigenous media while some use traditional media like radio and television alongside indigenous media.
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    Disparity in Assess to Media Information among Nursing Mothers in Urban, Suburban and Rural Areas of Ogun State, Nigeria
    (Ethno Med, 19(2), 2025) Oyesomi, Kehinde Opeyemi; Aramide, Afolayan G.; Amodu, Lanre; Adesina, Evaristus; Omole, Funke
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    PoliticalEconomyofCOVID-19andtheImplicationonMediaManagementandSustainabilityinNigeria
    (Health Crises and Media Discourses in Sub-Saharan Africa,, 2022) Owolabi, ToyosiOlugbengaSamson; Nwantah, Nkiruka Favour
    Thisstudyinvestigatesthepoliticaleconomyofgovernment’sresponsetotheCOVID-19pandemicinNigeriaanditsimplicationsformediamanagementandsurvival.Itisaqualitativeresearchthatreliesonprimaryandsecondarysourcesfordatagathering.ThestudydiscoversthattheungainlyanddiscriminatorypoliticaleconomyoftheNigeriangovernment’sresponsetotheCOVID-19pandemicisunfriendlytothemediaasitisisolatedandmadethemediaoperatingenvironmentunfavorableforgrowthandsustainability.ThestudyalsorevealsthatthepastbusinessmodelwherethemediarenderservicebeforebeingpaidanddisseminatenewscontentinhardcopywhilerelingonoldnewsconsumerscannolongersufficeduringtheCOVID-19era.Conclusively,thestudyhighlightssomecopingstrategiesformediamanagerswhichincludepullingresourcestogetherasthroughaconsortium,merger,andacquisitionofoutfitswithsimilareditorialfocus,raisingfundsfromthestockmarket,changingthebusinessmodelofservicebeforepayanddigitizationofcontents.ThestudyrecommendsthattheNigeriangovernmentinconjunctionwiththeinternationaldevelopmentagenciesshouldlaunchamediarecoveryplan(MRP)aswasdoneinIreland,theUnitedKingdom,andFrancetostabilizetheindustryandrepositionittofulfillitsstatutoryrolesinnationaldevelopment.
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    News Culture and Routinisation of Production Processes in Vanguard Newspapers
    (COVENANT JOURNAL OF COMMUNICATION VOL. 11, NO. 1, 2024-06) Ibuot, Udo; Nwantah, Nkiruka Favour; Okeibunor, Ngozi B.
    News production goes beyond the routine of accessing, selecting, processing and interpreting events considered as newsworthy. It involves consequences of journalistic practices that are capable of influencing the professional culture, knowledge and expectations of the given medium. Though news production processes may be influenced by the editorial policy of a newspaper organisation, they should be managed away from slanting which involves omission, differential placement or even burying of anti-policy stories in inside pages. The study is an exploratory attempt that is designed on the methodology of participant observation or ethnography, and constitutes part of the first author’s work experience in the editorial and news production desks of Vanguard newspapers spanning 26 years. Its theoretical underpinnings are the gatekeeping and the agenda setting theory of communication. The paper examines the routine news culture and production processes in Vanguard Media Limited, publishers of one of Nigeria’s leading national daily and weekly newspapers in Lagos. Results of these routine processes include balanced and in-depth reporting of events by the newspaper establishment
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    COMMUNICATION, CULTURE AND MEDIA IN NIGERIA
    (Department of Sociology, College of Management and Social Science, Covenant University, Ota Nigeria, 2026) Aririguzoh, Stella A.
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    Effects of machine learning biases in digital tools–A case of the Nigerian construction industry
    (Technological Sustainability, 2025) Tunji-Olayeni, Patience; Adejola, Folasade Olabisi
    Purpose – This paper aims to explore the effects of machine learning biases in the digital tools used within the Nigerian construction industry. Design/methodology/approach – The study adopts a qualitative research design to identify machine learning biases in digital tools and to evaluate their effects on construction project performance. Construction professionals with practical experience in the use of digital technologies and good knowledge of machine learning biases were interviewed online. The data obtained from the interviews were analyzed using ATLAS.ti software. Findings – The study analysis shows data bias, model bias, human bias and sensor bias as the most prevalent biases affecting digital tools in construction. These biases contribute to various challenges in construction project performance, including increased project costs, safety risks, extended timelines, resource waste, project delays, flawed decision-making and reduced work quality. Practical implications – Though digital tools enhance processesin the construction industry, findingsfrom the study imply that machine learning biases in digital tools and technologies cause inaccuracies that adversely affect construction project performance. This situation inhibits the competitiveness and sustainability of a people-centered, highly litigious and complex construction industry. Originality/value – This study provides empirical evidence of the effect of machine learning biases on digital tools used in the construction industry. Expanding existing knowledge on machine learning biases can build greater trust in digital tools and maximize their benefits while minimizing unintended consequences. To achieve this, it is essential for stakeholders in the construction industry, including manufacturers and users of digital technologies, to become well-informed about these biases. By working together, they can develop effective strategies to mitigate these issues and ensure the successful implementation of digital tools.
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    A Comparative Analysis of the Occupancy Rate of the Various Classes of Hotels in Ikeja, Lagos
    (IOP Conf. Series: Earth and Environmental Science, 2024) Iroham, C. O.; Nwanosike, U. A.; Adedotun, A. F.; Munyemana, S.; Osere, Janefrances Nkem
    The essence of hotels, no matter the class, is to have lodgers occupying them for various reasons amongst others. However, it has turned out that cutting across the various classes of hotels they have not been maximally occupied. Previous researches have studied various classes of hotels with respect to various issues while some others have focused on the occupancy rate of hotels notwithstanding the class. This present study assesses the occupancy rates of all the classes of hotels in the study area in a bid to determining any significant difference to enable investors to be well guided for sustainable returns. The study being a survey sampled the entire registered twenty-nine hotels in the study area cutting across the various classes as provided by the Nigerian Tourism Development Corporation (NTDC). Data collected was analysed using descriptive statistics such as percentage and harmonic mean where it was discovered that a minimum of 70% occupancy rates was evident for all classes of hotels. The use of the Chi-Square Test at 5% level of significance revealed that with a minimum p value of 0.583 the occupancy rates of the various classes of hotel have no significant difference and as such hotels regardless of their classes are faced with the same saturated market situation or standardized service delivery depending on the choice of lodgers. This in essence has consequences for strategic decision making in the hotel industry enabling stakeholders to improve their operational plans amongst others for sustainable hotel establishment.