Department of Mass Communication

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Where is the African culture? Assessing the uniqueness of indigenous communication in galvanising women’s political participation at the local level
(New Media and Mass Communication, 2014) Oyesomi, Kehinde; Okorie, Nelson; Ahmadu, Frederick; Itsekor, Victoria
Indigenous communication systems are essential element of the socio-cultural tradition of Africans. These systems have been used to promote co-operation, mobilization and participation among African people. This paper takes into account the uniqueness of indigenous communication especially on women’s political participation and was laid on two-step flow (Multi-step flow) theory. Empirical study was looked into and the researchers conclude that since indigenous communication provides women with knowledge and information on political activities at the local level, it follows that women should be trained with a view to acquiring the knowledge and know-how required for standing for elections or applying for decision-making posts.
Rally as a Political Public Relations Strategy for Public Acceptance of a Political Party: A Focus on APC Presidential Campaign in Lagos State.
(Ife Centre for Psychologial Studies/Services, Ile-Ife, Nigeria, 2016) Oyesomi, Kehinde; Oyero, Olusola; Igbinoba, Angie Osarieme; Adeniyi, Solarin
This study examines the assessment of the use of rally as a political public relations strategy for public acceptance of a political party during the 2015 presidential elections in Lagos State. Public relations uses tactical methods of communication to build relations between an organisation and its internal and external publics. The survey method was used as the research design in carrying out this study and the research instrument used was the questionnaire as well as interview schedule to consolidate the analysis which was carried out. It is interesting to note that 95% of respondents are aware of political rallies being used during elections while 56% of these respondents participated in these political rallies. The findings revealed that political rally is an effective factor that shapes electorates attitude and their choice of candidate. The researchers therefore recommend that electorates should not depend on political rallies alone in making their decisions on who they should vote for during elections. Electorates should not rely on information gotten from one source, but should also seek other sources for more information and better understanding towards accepting a political party and its candidate.
INDIGENOUS MEDIA AND RISK COMMUNICATION OF CHEVRON, NIGERIA -IN RURAL COMMUNITIES OF DELTA STATE, NIGERIA
(Proceedings of SOCIOINT 2017, 2017) Oyesomi, Kehinde; Iyamu, Osamudiame; Oyero, Olusola; Amodu, Lanre
Every organization both commercial and non-commercial should have a good and healthy relationship with her host community. In the case of oil companies, this is very crucial to their operations. This is why there is the need for proper risk communication methods to be put in place for the host community residents. Hence, there is need for effective channel of communication for risk communication. This research study focuses on utilizing indigenous media for risk communication by oil companies operating in Ugborodo and Ogidigben communities of Warri, Delta State, Nigeria. The study anchored on the medium theory. The study employed both in-depth interview and survey method to afford the researchers the perception of both the organization and the community residents on how risk communication through indigenous media is carried out in the communities. 385 questionnaires were distributed but 357 copies were used for analysis. An in-depth interview was conducted with the community relations manager at Chevron Warri. Interviews were also conducted with the community head of Ugborodo community and the woman leader of Ogidigben community. From the results obtained from both the questionnaires and the in-depth interview, the researchers found out that indigenous media are used by Chevron to communicate with residents of the communities on risk relation situations and this to a higher percentage has been effective. The findings from the survey indicate that the community residents are aware of Chevron’s risk communication efforts which they feel are received early enough, easily understood and prevent casualties associated with these risk situations. Recommendations were made among others that organizations especially those operating in rural communities must fully understand the communication system in operation in the host community. Some of these communities use only indigenous media while some use traditional media like radio and television alongside indigenous media.
Indigenous Communication: Socio-Economic Characteristics Influencing Contemporary Female Political Participation
(Bridgewater State University, 2017) Oyesomi, Kehinde; Salawu, Abiodun; Olorunyomi, Bankole
This paper takes into account the exceptionality of the socio-economic characteristics (age, income, education, marital status, occupation) of female participation in politics through the use of indigenous communication. The theory was laid on democratic-participant theory. Four communities were selected in Lagos and Ogun states. Survey design, Focus Group Discussion (FGD) and in-depth interviews (IDI) were adopted to generate both quantitative and qualitative data for the study. Structured and semi structured copies of the questionnaire were administered on 800 purposively selected respondents but only 775 copies of the questionnaire were used for analysis. Four (4) focus group discussions, made up of 8 purposively selected discussants each took place in four communities. Four purposively selected participants took part in the in-depth interviews. The quantitative data were presented in tables and analysed, using percentage counts, and cross tabulation. Mean and standard deviation were used for ranking of the perception of women on the role of indigenous communication in politics. The qualitative data, on the other hand, were transcribed and analysed, adopting the constant comparative technique and thematic approach. From the findings, young women participate more in politics. On age distribution, respondents were analysed and the result reveals that 40%, were between 26-35 years, only 8.2%, were over 55 years. The age distribution reveals that over 70% of the respondents were young women. Most of the respondents in this research were between 18 and 35. Recommendation were made among others that since young female participate more in politics, leaders in the community should devise more activities to promote the participation of young women and involve them in the preparation, organisation and evaluation of such activities.
Assessing the uniqueness of indigenous language in Adevertising: Analysis of Figurative Language Used in Selected Telecommunication Yoruba Advertisement in Nigeria
(African Languages and Society Commons, 2019) Oyesomi, Kehinde Opeyemi; Salawu, Abiodun
INDIGENOUS LANGUAGE AND MTN RADIO YORUBA ADVERTISEMENT: A STUDY OF ADULT RESIDENTS OF OLORUNDA COMMUNITY, IBADAN, OYO STATE, NIGERIA
(Ife Centre for Psychological Studies/Services, Nigeria, 2019) Oyesomi, Kehinde; Salawu, Abiodun
The use of indigenous language by companies in providing information and cognizance to people has become a necessity. It is therefore important to understand the effectiveness of the use of indigenous language in relating with people who reside in rural communities via radio as a means of communication through advertisements. The study therefore investigated the effectiveness of indigenous language of MTN Radio Yoruba advertisement in Olorunda community in Ibadan, Oyo state. The study made use of MTN because it is a non-indigenous company and also the leading telecommunication network provider in Nigeria. The study was anchored on the message learning theory. The survey design was used as the research method, questionnaire and interview guide were used as instruments for data collection. The population of the study was MTN subscribers that reside and work in Olorunda community. A sample size of 100 adult respondents was selected. An in-depth interview was conducted with the Trade Marketing Consultant of MTN, Ibadan. Findings revealed that 85.4% of the respondents are aware of MTN radio Yoruba advertisement. Findings also revealed that many of the respondents remember the feature of the advertisements. This study, therefore, recommended among others that Continuous research and evaluation would provide an edge in building and maintaining a relationship as organisations would be fully equipped with the community’s information and know how to relate with them. This way they would be part of the development of indigenous communities and would be fully aware of the evolvement of the people and the community as a whole.
An Appraisal of Radio Campaign on the Rights of the Girl Child in Rivers State, Nigeria
(Journal of Communication Studies, 2020) Okedi, Jesse; Osere, Janefrances Nkem
This study was carried out to appraise the influence of radio campaign on the rights of the girl child in Rivers State. The objectives were to find out the extent to which residents of Rivers State exposed themselves to radio campaigns on the rights of the girl child and determine the effect of such campaign on them. To achieve this, descriptive survey design was adopted. The population of the study comprised residents of Rivers State and the sample size of 400 was gotten, using the Taro Yamane formula. The multistage sampling technique was used to fragment the population into the three senatorial zones in Rivers State; to six Local Government Areas and finally, to eighteen political wards cum units from where semi-structured questionnaire was used to gather data. The data were presented in frequency tables and analysed, using the simple percentages for easy interpretation. The findings showed that the level of exposure to radio campaigns on the rights of the girl child in Rivers State was low and that the radio campaigns had a positive influence on the respondents. It was, therefore, recommended that radio stations in Rivers State should partner non-governmental organisations in order to widen the scope of the girl child rights campaign and that the government should muster the political will to enforce the rights of the girl child across various strata of society.
Credibility of Social Media News in Broadcasting: A study of three Radio Stations in Port Harcourt.
(Department of Linguistics & Communication Studies, University of Port Harcourt, Port Harcourt, 2020) Aniefiok, Udoudo; Osere, Janefrances Nkem
Social media news cannot be denied the speed with which it spreads once the news breaks and the reliance by the traditional mass media as sources of the news they publish. However, the credibility of social media news has been questioned by many. This paper seeks to examine the extent of credibility attached to breaking news on social media by Treasure FM, Nigeria Info and Family Love FM, all in Port Harcourt. The main objective of the study is to critically examine the use of social media news by the three radio stations in Port Harcourt and how they verify the reliability of the sources of such news. The research design used in the study is survey, with in-depth interview as the tool for data collection. Findings show that among the three radio stations, Treasure 98.5 FM put the credibility of social media news at 30%, the Nigeria Info 92.3 FM put the credibility of social media news at less than 50% while the Family Love 97.7 FM hardly sees any credibility in social media news. The three radio stations, however, agree that social media news is the most timely and cost effective when the source is verifiable. Among others, it is recommended that while the use of breaking news on social media can help in timely news broadcast and reduction in cost, it is necessary that radio stations carry out in-depth verification of social media news sources before such news stories are broadcast to avoid embarrassment to professionalism
Effectiveness of Yoruba language radio jingles in promoting knowledge, attitude and practices regarding Lassa fever among women in Ondo state, Nigeria
(Licensee PAGEPress, Italy, 2020) Oyesomi, Kehinde; Ben-Enukora, Charity; Okorie, Nelson; Adeyeye, Babatunde
Background: Lassa fever is one of the known Neglected Tropical Diseases (NTDs) that plague some states in Nigeria. Radio jingles in indigenous language have been adopted as a veritable risk communication approach to promote public knowledge in the bid to reduce the incidence of Lassa fever outbreaks in Ondo state which has recorded the highest number of victims in recent times. Given the high level of women’s con tribution in home keeping, food storage as well as maintenance of environmental hygiene practices, their knowledge, attitudes, and practices (KAP), is fundamental for the control of Lassa fever. Objective: The study examines the efficacy of indigenous (Yoruba) language radio jingles on knowledge, attitudes, and practices towards Lassa fever prevention among women in Ondo state. Methods: The study adopted a qualitative approach using Focus Group Discussion as the method of data collection. Results: Majority of the sampled respondents showed ample knowledge of Lassa fever. However, most respondents showed poor attitude towards the rodent vector and the recommended preventive measures have not been fully adopted by the majority of the respondents due to some identified barriers that hinder them from performing certain preventive practices. Conclusion: The radio jingles in Yoruba language have succeeded in promoting ade quate knowledge of Lassa fever among women in Ondo state. Although attitude towards the disease vector is still poor and total compliance with the recommended preventive practices that will reduce the spate of Lassa fever in the state have not been achieved.
Reimagining the Future of Indigenous Language Presses in the Digital Era
(Routledge African Studies, 2020) Oyesomi, Kehinde; Onyenankeya, Kevin; Onyenankeya, Oluwayemisi Mary
Analysis of the Integrated Marketing Communication Strategies of Seven-Up Bottling Company in Port Harcourt, Rivers State
(Research Journal of Mass Communication and Information Technology Vol 7. No. 1, 2021) Osere, Janefrances Nkem; Udoudo, Aniefiok Jackson; Ohiagu, Obiageli Pauline
Owing to the emergence of more beverages and their competitiveness in the market, this study analysed the integrated marketing communication strategies adopted by the Seven-Up Bottling Company in its quest to remain relevant in the Port Harcourt market. The objectives of the study were to: identify the integrated marketing communication strategies of Seven-Up Bottling Company in Port Harcourt, investigate how the integrated marketing communication strategies affect the company’s marketing goals and find out whether customers’ patronage of the products in Port Harcourt depends on the strategies of the company. The study was premised on Cognitive Response theory. The sample size for the study is 393 which was determined using the Krejcie and Morgan table and management staff of the company. From the findings, respondents agreed that the integrated marketing communication strategies of Seven-Up Bottling Company in Port Harcourt were utilised in terms of advertisement, sales promotion, personal selling, direct selling and corporate gifts. They also agreed that the integrated marketing communication strategies of Seven-Up Bottling Company in Port Harcourt have positive impact on the marketing goals of the company in areas of brand identification, brand loyalty of the consumers among other findings. It was therefore, recommended that the Seven-Up Bottling Company in Port Harcourt should review its integrated marketing communication strategies to include the utilisation of the social media and the quality of their products. It was also recommended that the Seven-Up Bottling Company in Port Harcourt should explore other means of differentiating their marketing strategies to avoid repetitive messages on the part of the consumers
Usefulness and expectations on skills development and entrepreneurship among women of low socioeconomic status in Ogun State, Nigeria
(African Journal of Reproductive Health, 2021) George, Tayo O.; Oladosun, Muyiwa; Oyesomi, Kehinde; Orbih, Mary U.; Nwokeoma, Nwanne; Iruonagbe, Charles; Ajayi, Lady; Lawal-Solarin, Esther
The acquisition of vocational training skills and entrepreneurial know-how is acknowledged as an added advantage and a safety net to navigate poverty, especially in dwindling economic recession time and massive unemployment. This study examined the factors influencing the usefulness and perceived realization of skills development/empowerment to encourage more women's involvement in small scale businesses and promote its effect on poverty alleviation in households across Nigeria. Data collection involved a structured questionnaire and in-depth interviews conducted post-the vocational skill/empowerment training. The training was organized among Campus Keepers in a private university in Ogun State, Nigeria. Forty Campus Keepers were selected using the systematic sampling technique from a total population of 224, and 37 of the 40 selected voluntarily participated in this study. The Campus Keepers were women with low socioeconomic status who worked as cleaners on the university campus. Five of the Campus Keepers were purposively selected as key informants for the study. Results showed that respondents who had earlier knowledge and vocational skills training reported that it leads to self-employment. This view was higher for respondents who had more people in their household than those with fewer people (OR = 22.7 [CI= .56, 921.31]). The perception that the training can lead to additional income was lower for respondents who reported that either they or their spouses were sole breadwinners in their household than for those who reported that both/others/none were breadwinners (OR = .05 [CI=0, 1.2]). The odds that the skills development/empowerment training will result in perceived improved business was higher for respondents who gained more knowledge/information from the training than those who did not (OR=29.19 [CI = 1.1, 777.48]). Findings from the qualitative study suggest that key informants who participated in past training were yet to establish a profitable business of their dream fully. Governmental policy and program intervention that incorporates these findings will lead to increased participation of the target population in similar training in the future, leading to poverty alleviation towards achieving the SDGs for Nigeria.
PoliticalEconomyofCOVID-19andtheImplicationonMediaManagementandSustainabilityinNigeria
(Health Crises and Media Discourses in Sub-Saharan Africa,, 2022) Owolabi, ToyosiOlugbengaSamson; Nwantah, Nkiruka Favour
Thisstudyinvestigatesthepoliticaleconomyofgovernment’sresponsetotheCOVID-19pandemicinNigeriaanditsimplicationsformediamanagementandsurvival.Itisaqualitativeresearchthatreliesonprimaryandsecondarysourcesfordatagathering.ThestudydiscoversthattheungainlyanddiscriminatorypoliticaleconomyoftheNigeriangovernment’sresponsetotheCOVID-19pandemicisunfriendlytothemediaasitisisolatedandmadethemediaoperatingenvironmentunfavorableforgrowthandsustainability.ThestudyalsorevealsthatthepastbusinessmodelwherethemediarenderservicebeforebeingpaidanddisseminatenewscontentinhardcopywhilerelingonoldnewsconsumerscannolongersufficeduringtheCOVID-19era.Conclusively,thestudyhighlightssomecopingstrategiesformediamanagerswhichincludepullingresourcestogetherasthroughaconsortium,merger,andacquisitionofoutfitswithsimilareditorialfocus,raisingfundsfromthestockmarket,changingthebusinessmodelofservicebeforepayanddigitizationofcontents.ThestudyrecommendsthattheNigeriangovernmentinconjunctionwiththeinternationaldevelopmentagenciesshouldlaunchamediarecoveryplan(MRP)aswasdoneinIreland,theUnitedKingdom,andFrancetostabilizetheindustryandrepositionittofulfillitsstatutoryrolesinnationaldevelopment.
Infodemics Influence on Ikorodu Residents in the Era of Covid 19 Pandemic
(Journal of Mass Communication & Journalism Volume 13:03, 2023) Nwantah, Nkiruka Favour; Bolanle, O. Idowu
This study seeks to investigate infodemic in the era of Coranavirus among Ikorodu residents in Lagos Nigeria. Studies have been conducted to unravel the effect of Coronavirus, its causes, and media coverage but there appears to be a paucity of literature with regards to people’s perception of infodemic in in the wake of COVID 19 pandemic. It is on this background that this study seeks to know how Nigerians had been influenced by infodemic in Coronavirus era. The Agenda Setting theory and the uses and gratification theory provided theoretical springboard to the study. The Survey method was adopted for the study. Ikorodu North, Lagos Nigeria was purposively selected among the five Local Council at Ikorodu, 100 residents were selected using a simple random sampling. Results were analyzed in frequency table format and percentages, the discussion done qualitatively. Findings from the study indicate that there was panic as a result of infodemic due to diverse information during the disease outbreak but Nigerians are willing to be vaccinated irrespective of the mal-information mainly circulated on social media about the rumoured danger of the vaccines. The Government, the media and relevant stakeholders, the NCDC, the minister for health and commissioner for health were able to manage information in the era of Coronavirus mostly the right information regarding persuading Nigerians to be vaccinated. The study recommends the need for Government and relevant agencies to engage the necessary stakeholders in Nigeria in producing vaccines and liaise with World Health Organization, the foreign nations in making the vaccines available.
An Appraisal on Ethical conduct of Journalists in Reporting Political Defections in Rivers State
(Research Journal of Mass Communication and Information Technology Vol 9. No. 4, 2023) Osere, Janefrances Nkem; Ochonogor, Christopher Ifeakachukwu
This study appraised the ethical conduct of journalists in reporting political defections in Rivers State. The paper seeks to find out how the journalists in Rivers State have managed to stay afloat in the troubled political waters of political defections in Rivers State bearing in mind that most of the media houses are owned by the politicians who have defected to other political parties to continue their political sojourn. Also, the study considers the issue of their ethical conduct in the miasma of intervening variables on the line of duty. The main objective of the study is to critically examine whether the scripting of defection stories by journalists in Rivers State adhere to a high sense of moral responsibility and to investigate what factors influence the ethical conduct of journalists in Rivers State. To achieve this, a survey design was adopted and a total of 40 respondents were drawn from the pool of registered journalists in Rivers State which comprises of Business day, Sun, Guardian, Punch, Authority, Newspapers and Rythnm 93.7FM amongst others amongst others. Three questions which bordered on moral responsibility of journalists, adherence to ethical codes of the journalism profession and the factors contributory to the adherence to the ethical codes were posed. Data was gathered through the use of questionaires and analysed using the weighted mean scores on a five point Likert Scale. The findings proved that the journalists were adhering to the professional ethics in their reportage of political defections and this was largely because of the effective supervision by the NUJ among others. It was recommended that the NUJ goes a step further in improving the work environment of journalists as a way of encouraging sustainability of such ethical conduct among other things
Bolstering Worship Behavior of Nigerians through the Engagement of Information Communication Technology (ICT) in Pre and Post Covid-19 Pandemic
(COVENANT JOURNAL OF COMMUNICATION VOL. 11, NO. 1, JUNE, 2024) Nwantah, Nkiruka Favour; KAYODE-ADEDEJI, Tolulope; OYEDEPO, Tunji; OSERE, Nkem Janefrances; OREOFE, Oluwadamiloju; NNAEMEKA, Afom; AKINWUMI, Eniola
This study investigates the role of Information Communication Technology in worship behaviour, spiritual connectivity and development pre and post Covid-19 Lockdown. The study examined the opinion of 568 Nigerian respondents, using a questionnaire. Whilst noting through results that most religious people had to depend on the use of several Information Communication Technology devices and available applications to engage in worship of their God, this new art of worship, during the Covid-19 lockdown, has made the art of worshipping their God not only more convenient but provides a new and interesting way of engaging in religious activities. Consequently, respondents strongly believe that Information Communication Technology has helped improve their spirituality and provided understanding that their God can be presented anywhere, as worshippers only need to be connected with their hearts. The result emphasized the irrelevance of hypocrisy and the need for creativity in the use of Information Communication Technology
Exploring the Influence of Work Environment on Job Satisfaction among Female Broadcast Journalists in Lagos State
(OGITECH Journal of Communication and Innovation (OJCI) Volume 1, Issue 1,, 2024) Nwantah, Nkiruka Favour; Okeibunor, Ngozi B.; Okpongkpong, Grace I.
The broadcast journalism industry is demanding, with high stress levels and long working hours. Female journalists, in particular, face unique challenges in the workplace. This study explores the relationship between work environment and job satisfaction among female broadcast journalists in Lagos State. Employing a mixed-method approach, the study investigates the organizational climate, workplace culture, and career advancement opportunities within broadcast media organizations. Through surveys, interviews, and observations, the research aims to identify the challenges faced by female journalists and assess their impact on job satisfaction. This study is both descriptive and explanatory in nature. The descriptive aspect of the study was carried out analyzing responses from the copies of questionnaire administered on female broadcast journalists while the explanatory part was done by analyzing the data of key informant interview conducted with senior female broadcast journalists and human resource personnel of some broadcast media organisation in Lagos The study reveals that the work environment significantly influences job satisfaction among female broadcast journalists. Specifically, factors such as organizational support, colleague relationships, and workload significantly predict job satisfaction. The study highlights the importance of creating a supportive work environment to enhance job satisfaction among female broadcast journalists. The findings have implications for broadcast organizations and human resources managers seeking to improve employee well-being and retention.
KNOWLEDGE, UTILIZATION OF ARTIFICIAL INTELLIGENCE (AI) TOOLS BY FEMALE JOURNALISTS IN LAGOS STATE, NIGERIA
(Ogbazuluobodo: University of Nigeria Journal of Multidisciplinary Studies. Vol.6, No.2, 2024) Nwantah, Nkiruka Favour; Ashinze, Ebube; Osere, Nkem Janefrances; Okponkpong, Grace
In an era of rapid technological advancement, the media landscape is undergoing a digital revolution fuelled by the growing adoption of Artificial Intelligence (AI) tools. These advancements have the potential to significantly alter how journalists conduct research, create content, and interact with audiences. Applying the diffusion of Innovation theory developed by Everett Rogers, this study examines the awareness and utilization of Artificial Intelligence (AI) tools among female broadcast journalists in Lagos State, Nigeria. Through a mixed-methods approach, combining surveys and interviews, we explored the levels of awareness, usage, and perceived benefits of AI tools among 217 female journalists in the region. Our findings indicate a moderate level of awareness and usage of AI tools, such as ChatGPT. among the participants. The study also identified significant barriers to adoption, including limited technical expertise and lack of access to training. Our study highlights the need for targeted training and capacity-building initiatives to empower female journalists in Lagos State to effectively harness the potential of AI tools in their professional practice. The findings have implications for promoting gender inclusivity in the development and use of AI in the media industry.
Online Citizen Engagement Platforms, Democratic Consolidation and Good Governance
(ASSOCIATION OF COMMUNICATION SCHOLARS & PROFESSIONALS OF NIGERIA BOOK SERIES, 2024) Nwantah, Nkiruka Favour; OLUGBENGA, Toyosi; OWOLABI, Samson
A SOCIOLINGUISTIC ANALYSIS OF A COMIC NIGERIAN WHATSAPP ADAPTATION OF THE EASTER STORY
(Easter Story Journal Publication, 2024) Adeniyi, Kikelomo; Olajide, Favour; Osere, Janefrances Nkem
This study offers a sociolinguistic analysis of a Nigerian adaptation of the Easter narrative, specifically focusing on the Good Friday events as presented within a screen-recorded, fictional WhatsApp group chat created for comic purposes. Originating from Enbelo, a Facebook-based Nigerian media company, this digital retold story x-rays the biblical story within a contemporary Nigerian sociocultural landscape and strategically leverages the affordance of the WhatsApp instant messaging platform. Through a qualitative and quantitative analysis of the transcribed chat data, the study identifies prominent linguistic features such as code-mixing, Nigerianisms, play on words, and the use of Nigerian Pidgin, which collectively contribute to the contextualization and Nigerianization of the narrative. Cultural reinterpretations are evident in the adaptation of biblical characters and events to align with Nigerian social norms, values, and humor. The Communication Accommodation Theory (CAT) serves as the theoretical framework for the analysis, elucidating how the adaptation accommodates the communication style and cultural background of the Nigerian audience. By employing familiar linguistic and cultural elements, the retold story fosters a sense of relatability and resonance, making the traditional Christian story more accessible and meaningful to a contemporary Nigerian audience. The findings of this study demonstrate interplay between language, culture, and technology in the adaptation and dissemination of religious narratives. Particularly, this Nigerian WhatsApp adaptation of the Easter story exemplifies how digital platforms facilitate the reinterpretation and contextualisation of religious traditions, reflecting the evolving nature of religious communication in the digital age.