Department of Mass Communication

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    A Comparative Analysis of the Occupancy Rate of the Various Classes of Hotels in Ikeja, Lagos
    (IOP Conf. Series: Earth and Environmental Science, 2024) Iroham, C. O.; Nwanosike, U. A.; Adedotun, A. F.; Munyemana, S.; Osere, Janefrances Nkem
    The essence of hotels, no matter the class, is to have lodgers occupying them for various reasons amongst others. However, it has turned out that cutting across the various classes of hotels they have not been maximally occupied. Previous researches have studied various classes of hotels with respect to various issues while some others have focused on the occupancy rate of hotels notwithstanding the class. This present study assesses the occupancy rates of all the classes of hotels in the study area in a bid to determining any significant difference to enable investors to be well guided for sustainable returns. The study being a survey sampled the entire registered twenty-nine hotels in the study area cutting across the various classes as provided by the Nigerian Tourism Development Corporation (NTDC). Data collected was analysed using descriptive statistics such as percentage and harmonic mean where it was discovered that a minimum of 70% occupancy rates was evident for all classes of hotels. The use of the Chi-Square Test at 5% level of significance revealed that with a minimum p value of 0.583 the occupancy rates of the various classes of hotel have no significant difference and as such hotels regardless of their classes are faced with the same saturated market situation or standardized service delivery depending on the choice of lodgers. This in essence has consequences for strategic decision making in the hotel industry enabling stakeholders to improve their operational plans amongst others for sustainable hotel establishment.
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    Credibility of Social Media News in Broadcasting: A study of three Radio Stations in Port Harcourt.
    (Department of Linguistics & Communication Studies, University of Port Harcourt, Port Harcourt, 2020) Aniefiok, Udoudo; Osere, Janefrances Nkem
    Social media news cannot be denied the speed with which it spreads once the news breaks and the reliance by the traditional mass media as sources of the news they publish. However, the credibility of social media news has been questioned by many. This paper seeks to examine the extent of credibility attached to breaking news on social media by Treasure FM, Nigeria Info and Family Love FM, all in Port Harcourt. The main objective of the study is to critically examine the use of social media news by the three radio stations in Port Harcourt and how they verify the reliability of the sources of such news. The research design used in the study is survey, with in-depth interview as the tool for data collection. Findings show that among the three radio stations, Treasure 98.5 FM put the credibility of social media news at 30%, the Nigeria Info 92.3 FM put the credibility of social media news at less than 50% while the Family Love 97.7 FM hardly sees any credibility in social media news. The three radio stations, however, agree that social media news is the most timely and cost effective when the source is verifiable. Among others, it is recommended that while the use of breaking news on social media can help in timely news broadcast and reduction in cost, it is necessary that radio stations carry out in-depth verification of social media news sources before such news stories are broadcast to avoid embarrassment to professionalism
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    An Appraisal of Radio Campaign on the Rights of the Girl Child in Rivers State, Nigeria
    (Journal of Communication Studies, 2020) Okedi, Jesse; Osere, Janefrances Nkem
    This study was carried out to appraise the influence of radio campaign on the rights of the girl child in Rivers State. The objectives were to find out the extent to which residents of Rivers State exposed themselves to radio campaigns on the rights of the girl child and determine the effect of such campaign on them. To achieve this, descriptive survey design was adopted. The population of the study comprised residents of Rivers State and the sample size of 400 was gotten, using the Taro Yamane formula. The multistage sampling technique was used to fragment the population into the three senatorial zones in Rivers State; to six Local Government Areas and finally, to eighteen political wards cum units from where semi-structured questionnaire was used to gather data. The data were presented in frequency tables and analysed, using the simple percentages for easy interpretation. The findings showed that the level of exposure to radio campaigns on the rights of the girl child in Rivers State was low and that the radio campaigns had a positive influence on the respondents. It was, therefore, recommended that radio stations in Rivers State should partner non-governmental organisations in order to widen the scope of the girl child rights campaign and that the government should muster the political will to enforce the rights of the girl child across various strata of society.
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    Leveraging Digital Transformation for Responsible Food Production and Distribution in an Emerging Economy’s Manufacturing Sector
    (Journal of Distribution Science, 2025) John, Nsikan; Johnson, Abimbola David; Eneojo, Benjamin Ameh; Ingomowei, Preye Samson; Osere, Janefrances Nkem
    Purpose: This study explores the role of digital transformation in enhancing responsible food production and distribution within Nigerian manufacturing firms, focusing on supply chain digitization and predictive maintenance. While digital technologies hold significant potential to reduce waste, improve energy efficiency, and optimize distribution, adoption barriers in Nigeria have contributed to persistent food waste, high energy consumption, and inefficiencies in logistics and distribution systems. Research design, data, and methodology: Based on the resource-based view theoretical foundation, the study adopts a survey research design. Primary data were collected through a closed-ended structured questionnaire. This was administered to 274 production engineers and warehouse managers and food items distributors, IT professionals and supply chain managers in the Nigerian food manufacturing sector. The Partial Least Squares – Structural Equation Modelling (PLS-SEM) was employed to analyse the data using SmartPLS software. Results: The results demonstrate that supply chain digitization and predictive maintenance significantly enhance responsible food production and distribution by reducing waste and improving logistics resource efficiency. Conclusions: The study underscores the critical role of digital transformation tools in achieving sustainability in food production and distribution. The implication is by integrating digitalisation into food supply chain processes and functions, manufacturing industry can realize their responsible production goals.
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    A SOCIOLINGUISTIC ANALYSIS OF A COMIC NIGERIAN WHATSAPP ADAPTATION OF THE EASTER STORY
    (Easter Story Journal Publication, 2024) Adeniyi, Kikelomo; Olajide, Favour; Osere, Janefrances Nkem
    This study offers a sociolinguistic analysis of a Nigerian adaptation of the Easter narrative, specifically focusing on the Good Friday events as presented within a screen-recorded, fictional WhatsApp group chat created for comic purposes. Originating from Enbelo, a Facebook-based Nigerian media company, this digital retold story x-rays the biblical story within a contemporary Nigerian sociocultural landscape and strategically leverages the affordance of the WhatsApp instant messaging platform. Through a qualitative and quantitative analysis of the transcribed chat data, the study identifies prominent linguistic features such as code-mixing, Nigerianisms, play on words, and the use of Nigerian Pidgin, which collectively contribute to the contextualization and Nigerianization of the narrative. Cultural reinterpretations are evident in the adaptation of biblical characters and events to align with Nigerian social norms, values, and humor. The Communication Accommodation Theory (CAT) serves as the theoretical framework for the analysis, elucidating how the adaptation accommodates the communication style and cultural background of the Nigerian audience. By employing familiar linguistic and cultural elements, the retold story fosters a sense of relatability and resonance, making the traditional Christian story more accessible and meaningful to a contemporary Nigerian audience. The findings of this study demonstrate interplay between language, culture, and technology in the adaptation and dissemination of religious narratives. Particularly, this Nigerian WhatsApp adaptation of the Easter story exemplifies how digital platforms facilitate the reinterpretation and contextualisation of religious traditions, reflecting the evolving nature of religious communication in the digital age.
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    Bolstering Worship Behavior of Nigerians through the Engagement of Information Communication Technology (ICT) in Pre and Post Covid-19 Pandemic
    (COVENANT JOURNAL OF COMMUNICATION VOL. 11, NO. 1,, 2024) Kayode-Adedeji, Tolulope; Oyedepo, Tunji; Osere, Janefrances Nkem
    This study investigates the role of Information Communication Technology in worship behaviour, spiritual connectivity and development pre and post Covid-19 Lockdown. The study examined the opinion of 568 Nigerian respondents, using a questionnaire. Whilst noting through results that most religious people had to depend on the use of several Information Communication Technology devices and available applications to engage in worship of their God, this new art of worship, during the Covid-19 lockdown, has made the art of worshipping their God not only more convenient but provides a new and interesting way of engaging in religious activities. Consequently, respondents strongly believe that Information Communication Technology has helped improve their spirituality and provided understanding that their God can be presented anywhere, as worshippers only need to be connected with their hearts. The result emphasized the irrelevance of hypocrisy and the need for creativity in the use of Information Communication Technology.
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    Analysis of the Integrated Marketing Communication Strategies of Seven-Up Bottling Company in Port Harcourt, Rivers State
    (Research Journal of Mass Communication and Information Technology Vol 7. No. 1, 2021) Osere, Janefrances Nkem; Udoudo, Aniefiok Jackson; Ohiagu, Obiageli Pauline
    Owing to the emergence of more beverages and their competitiveness in the market, this study analysed the integrated marketing communication strategies adopted by the Seven-Up Bottling Company in its quest to remain relevant in the Port Harcourt market. The objectives of the study were to: identify the integrated marketing communication strategies of Seven-Up Bottling Company in Port Harcourt, investigate how the integrated marketing communication strategies affect the company’s marketing goals and find out whether customers’ patronage of the products in Port Harcourt depends on the strategies of the company. The study was premised on Cognitive Response theory. The sample size for the study is 393 which was determined using the Krejcie and Morgan table and management staff of the company. From the findings, respondents agreed that the integrated marketing communication strategies of Seven-Up Bottling Company in Port Harcourt were utilised in terms of advertisement, sales promotion, personal selling, direct selling and corporate gifts. They also agreed that the integrated marketing communication strategies of Seven-Up Bottling Company in Port Harcourt have positive impact on the marketing goals of the company in areas of brand identification, brand loyalty of the consumers among other findings. It was therefore, recommended that the Seven-Up Bottling Company in Port Harcourt should review its integrated marketing communication strategies to include the utilisation of the social media and the quality of their products. It was also recommended that the Seven-Up Bottling Company in Port Harcourt should explore other means of differentiating their marketing strategies to avoid repetitive messages on the part of the consumers
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    An Appraisal on Ethical conduct of Journalists in Reporting Political Defections in Rivers State
    (Research Journal of Mass Communication and Information Technology Vol 9. No. 4, 2023) Osere, Janefrances Nkem; Ochonogor, Christopher Ifeakachukwu
    This study appraised the ethical conduct of journalists in reporting political defections in Rivers State. The paper seeks to find out how the journalists in Rivers State have managed to stay afloat in the troubled political waters of political defections in Rivers State bearing in mind that most of the media houses are owned by the politicians who have defected to other political parties to continue their political sojourn. Also, the study considers the issue of their ethical conduct in the miasma of intervening variables on the line of duty. The main objective of the study is to critically examine whether the scripting of defection stories by journalists in Rivers State adhere to a high sense of moral responsibility and to investigate what factors influence the ethical conduct of journalists in Rivers State. To achieve this, a survey design was adopted and a total of 40 respondents were drawn from the pool of registered journalists in Rivers State which comprises of Business day, Sun, Guardian, Punch, Authority, Newspapers and Rythnm 93.7FM amongst others amongst others. Three questions which bordered on moral responsibility of journalists, adherence to ethical codes of the journalism profession and the factors contributory to the adherence to the ethical codes were posed. Data was gathered through the use of questionaires and analysed using the weighted mean scores on a five point Likert Scale. The findings proved that the journalists were adhering to the professional ethics in their reportage of political defections and this was largely because of the effective supervision by the NUJ among others. It was recommended that the NUJ goes a step further in improving the work environment of journalists as a way of encouraging sustainability of such ethical conduct among other things
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    Exploring the Frequency and Contextualization of Yoruba Indigenous Communication Practices in the Daily Life of Generation Z
    (JALINGO JOURNAL OF LINGUISTICS AND LITERARY STUDIES (JAJOLLS) Volume 8 No. 1, 2024) Nwantah, Nkiruka Favour; Okpongkpong, G; Odeniyi, O.; Osere, Janefrances Nkem
    and the Yoruba culture is not left out of this new development. It is acknowledged that these indigenous communication practices are been eroded by westernization and with these developments came the emergence of a new generation of young people known as the Generation Z, the first generation to not experience life before the digital age. Hence it is important to find out frequency and contextualization of Yoruba indigenous communication practices in their daily life. This study anchores on social identity theory investigates the level of awareness and attitude of the GenZ towards the Yoruba indigenous communication practices and how frequently these young people engage in these communication practices. The population of the study was the Generation Z students of Covenant University. It employs the survey method using questionnaire as the instrument of data collection. 400 copies of questionnaire are administered to the students to ascertain their level of knowledge, frequency of engagement and overall attitude towards Yoruba indigenous communication practices. Findings reveal that majority of the respondents have little knowledge about the communication practices with a positive attitude but the level of engagement with these Yoruba indigenous communication practices were very low. It concludes that the Yoruba indigenous communication practices is not commonly used by the Generation Z even though they have a positive attitude towards these practices, hence revealing the fact that these indigenous communication practices are gradually going extinct. It therefore recommends that schools include more indigenous courses and subjects into their curriculum and also introduce more culture appreciative events in order for the young generation to be more involved in these indigenous communication practices.