Department of Mass Communication

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Author: search.filters.author.Owolabi, ToyosiOlugbengaSamsonSubject: search.filters.subject.COVID-19·Mediaviability·Governmentresponse·Digitalshift

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    PoliticalEconomyofCOVID-19andtheImplicationonMediaManagementandSustainabilityinNigeria
    (Health Crises and Media Discourses in Sub-Saharan Africa,, 2022) Owolabi, ToyosiOlugbengaSamson; Nwantah, Nkiruka Favour
    Thisstudyinvestigatesthepoliticaleconomyofgovernment’sresponsetotheCOVID-19pandemicinNigeriaanditsimplicationsformediamanagementandsurvival.Itisaqualitativeresearchthatreliesonprimaryandsecondarysourcesfordatagathering.ThestudydiscoversthattheungainlyanddiscriminatorypoliticaleconomyoftheNigeriangovernment’sresponsetotheCOVID-19pandemicisunfriendlytothemediaasitisisolatedandmadethemediaoperatingenvironmentunfavorableforgrowthandsustainability.ThestudyalsorevealsthatthepastbusinessmodelwherethemediarenderservicebeforebeingpaidanddisseminatenewscontentinhardcopywhilerelingonoldnewsconsumerscannolongersufficeduringtheCOVID-19era.Conclusively,thestudyhighlightssomecopingstrategiesformediamanagerswhichincludepullingresourcestogetherasthroughaconsortium,merger,andacquisitionofoutfitswithsimilareditorialfocus,raisingfundsfromthestockmarket,changingthebusinessmodelofservicebeforepayanddigitizationofcontents.ThestudyrecommendsthattheNigeriangovernmentinconjunctionwiththeinternationaldevelopmentagenciesshouldlaunchamediarecoveryplan(MRP)aswasdoneinIreland,theUnitedKingdom,andFrancetostabilizetheindustryandrepositionittofulfillitsstatutoryrolesinnationaldevelopment.