Department of Mass Communication

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Start date: 2020Has files: Yes

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Now showing 1 - 10 of 31
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    Disparity in Assess to Media Information among Nursing Mothers in Urban, Suburban and Rural Areas of Ogun State, Nigeria
    (Ethno Med, 19(2), 2025) Oyesomi, Kehinde Opeyemi; Aramide, Afolayan G.; Amodu, Lanre; Adesina, Evaristus; Omole, Funke
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    PoliticalEconomyofCOVID-19andtheImplicationonMediaManagementandSustainabilityinNigeria
    (Health Crises and Media Discourses in Sub-Saharan Africa,, 2022) Owolabi, ToyosiOlugbengaSamson; Nwantah, Nkiruka Favour
    Thisstudyinvestigatesthepoliticaleconomyofgovernment’sresponsetotheCOVID-19pandemicinNigeriaanditsimplicationsformediamanagementandsurvival.Itisaqualitativeresearchthatreliesonprimaryandsecondarysourcesfordatagathering.ThestudydiscoversthattheungainlyanddiscriminatorypoliticaleconomyoftheNigeriangovernment’sresponsetotheCOVID-19pandemicisunfriendlytothemediaasitisisolatedandmadethemediaoperatingenvironmentunfavorableforgrowthandsustainability.ThestudyalsorevealsthatthepastbusinessmodelwherethemediarenderservicebeforebeingpaidanddisseminatenewscontentinhardcopywhilerelingonoldnewsconsumerscannolongersufficeduringtheCOVID-19era.Conclusively,thestudyhighlightssomecopingstrategiesformediamanagerswhichincludepullingresourcestogetherasthroughaconsortium,merger,andacquisitionofoutfitswithsimilareditorialfocus,raisingfundsfromthestockmarket,changingthebusinessmodelofservicebeforepayanddigitizationofcontents.ThestudyrecommendsthattheNigeriangovernmentinconjunctionwiththeinternationaldevelopmentagenciesshouldlaunchamediarecoveryplan(MRP)aswasdoneinIreland,theUnitedKingdom,andFrancetostabilizetheindustryandrepositionittofulfillitsstatutoryrolesinnationaldevelopment.
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    News Culture and Routinisation of Production Processes in Vanguard Newspapers
    (COVENANT JOURNAL OF COMMUNICATION VOL. 11, NO. 1, 2024-06) Ibuot, Udo; Nwantah, Nkiruka Favour; Okeibunor, Ngozi B.
    News production goes beyond the routine of accessing, selecting, processing and interpreting events considered as newsworthy. It involves consequences of journalistic practices that are capable of influencing the professional culture, knowledge and expectations of the given medium. Though news production processes may be influenced by the editorial policy of a newspaper organisation, they should be managed away from slanting which involves omission, differential placement or even burying of anti-policy stories in inside pages. The study is an exploratory attempt that is designed on the methodology of participant observation or ethnography, and constitutes part of the first author’s work experience in the editorial and news production desks of Vanguard newspapers spanning 26 years. Its theoretical underpinnings are the gatekeeping and the agenda setting theory of communication. The paper examines the routine news culture and production processes in Vanguard Media Limited, publishers of one of Nigeria’s leading national daily and weekly newspapers in Lagos. Results of these routine processes include balanced and in-depth reporting of events by the newspaper establishment
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    COMMUNICATION, CULTURE AND MEDIA IN NIGERIA
    (Department of Sociology, College of Management and Social Science, Covenant University, Ota Nigeria, 2026) Aririguzoh, Stella A.
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    Effects of machine learning biases in digital tools–A case of the Nigerian construction industry
    (Technological Sustainability, 2025) Tunji-Olayeni, Patience; Adejola, Folasade Olabisi
    Purpose – This paper aims to explore the effects of machine learning biases in the digital tools used within the Nigerian construction industry. Design/methodology/approach – The study adopts a qualitative research design to identify machine learning biases in digital tools and to evaluate their effects on construction project performance. Construction professionals with practical experience in the use of digital technologies and good knowledge of machine learning biases were interviewed online. The data obtained from the interviews were analyzed using ATLAS.ti software. Findings – The study analysis shows data bias, model bias, human bias and sensor bias as the most prevalent biases affecting digital tools in construction. These biases contribute to various challenges in construction project performance, including increased project costs, safety risks, extended timelines, resource waste, project delays, flawed decision-making and reduced work quality. Practical implications – Though digital tools enhance processesin the construction industry, findingsfrom the study imply that machine learning biases in digital tools and technologies cause inaccuracies that adversely affect construction project performance. This situation inhibits the competitiveness and sustainability of a people-centered, highly litigious and complex construction industry. Originality/value – This study provides empirical evidence of the effect of machine learning biases on digital tools used in the construction industry. Expanding existing knowledge on machine learning biases can build greater trust in digital tools and maximize their benefits while minimizing unintended consequences. To achieve this, it is essential for stakeholders in the construction industry, including manufacturers and users of digital technologies, to become well-informed about these biases. By working together, they can develop effective strategies to mitigate these issues and ensure the successful implementation of digital tools.
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    A Comparative Analysis of the Occupancy Rate of the Various Classes of Hotels in Ikeja, Lagos
    (IOP Conf. Series: Earth and Environmental Science, 2024) Iroham, C. O.; Nwanosike, U. A.; Adedotun, A. F.; Munyemana, S.; Osere, Janefrances Nkem
    The essence of hotels, no matter the class, is to have lodgers occupying them for various reasons amongst others. However, it has turned out that cutting across the various classes of hotels they have not been maximally occupied. Previous researches have studied various classes of hotels with respect to various issues while some others have focused on the occupancy rate of hotels notwithstanding the class. This present study assesses the occupancy rates of all the classes of hotels in the study area in a bid to determining any significant difference to enable investors to be well guided for sustainable returns. The study being a survey sampled the entire registered twenty-nine hotels in the study area cutting across the various classes as provided by the Nigerian Tourism Development Corporation (NTDC). Data collected was analysed using descriptive statistics such as percentage and harmonic mean where it was discovered that a minimum of 70% occupancy rates was evident for all classes of hotels. The use of the Chi-Square Test at 5% level of significance revealed that with a minimum p value of 0.583 the occupancy rates of the various classes of hotel have no significant difference and as such hotels regardless of their classes are faced with the same saturated market situation or standardized service delivery depending on the choice of lodgers. This in essence has consequences for strategic decision making in the hotel industry enabling stakeholders to improve their operational plans amongst others for sustainable hotel establishment.
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    Appraising the Knowledge of Nigerian Women on the Use of Mobile Health Applications
    (Ethno Med, 18(3), 2024) Nwantah, Nkiruka Favour; Adeyeye, Babatunde; Okeke, Obianuju; Aririguzor, Stella; Kayode-Adedeji, Tolulope; Osere, Nkem
    This study appraises the awareness and usage patterns of mobile health (mHealth) applications among Nigerian women. Six Nigerian women from different locations participated in the focus group discussion (FGD), in which purposive sampling was used to get informed consent and record the participants’ responses for analysis. The results showed different levels of awareness about mHealth, emphasising the need for more education to improve acceptance and understanding. Personalised medical counselling, better menstrual cycle management, and the promotion of general well-being were among the main benefits of mHealth. On the other hand, difficulties with device accessibility, connectivity, and possible over-dependency were mentioned. The study concluded that mHealth positively impacts women’s health decisions and practices, emphasising the need for inclusive design, equitable access, and integrated care approaches to optimise mHealth implementation. These results emphasise the importance of focused efforts to address gaps and improve healthcare outcomes for Nigerian women through Health technologies.
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    Credibility of Social Media News in Broadcasting: A study of three Radio Stations in Port Harcourt.
    (Department of Linguistics & Communication Studies, University of Port Harcourt, Port Harcourt, 2020) Aniefiok, Udoudo; Osere, Janefrances Nkem
    Social media news cannot be denied the speed with which it spreads once the news breaks and the reliance by the traditional mass media as sources of the news they publish. However, the credibility of social media news has been questioned by many. This paper seeks to examine the extent of credibility attached to breaking news on social media by Treasure FM, Nigeria Info and Family Love FM, all in Port Harcourt. The main objective of the study is to critically examine the use of social media news by the three radio stations in Port Harcourt and how they verify the reliability of the sources of such news. The research design used in the study is survey, with in-depth interview as the tool for data collection. Findings show that among the three radio stations, Treasure 98.5 FM put the credibility of social media news at 30%, the Nigeria Info 92.3 FM put the credibility of social media news at less than 50% while the Family Love 97.7 FM hardly sees any credibility in social media news. The three radio stations, however, agree that social media news is the most timely and cost effective when the source is verifiable. Among others, it is recommended that while the use of breaking news on social media can help in timely news broadcast and reduction in cost, it is necessary that radio stations carry out in-depth verification of social media news sources before such news stories are broadcast to avoid embarrassment to professionalism
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    An Appraisal of Radio Campaign on the Rights of the Girl Child in Rivers State, Nigeria
    (Journal of Communication Studies, 2020) Okedi, Jesse; Osere, Janefrances Nkem
    This study was carried out to appraise the influence of radio campaign on the rights of the girl child in Rivers State. The objectives were to find out the extent to which residents of Rivers State exposed themselves to radio campaigns on the rights of the girl child and determine the effect of such campaign on them. To achieve this, descriptive survey design was adopted. The population of the study comprised residents of Rivers State and the sample size of 400 was gotten, using the Taro Yamane formula. The multistage sampling technique was used to fragment the population into the three senatorial zones in Rivers State; to six Local Government Areas and finally, to eighteen political wards cum units from where semi-structured questionnaire was used to gather data. The data were presented in frequency tables and analysed, using the simple percentages for easy interpretation. The findings showed that the level of exposure to radio campaigns on the rights of the girl child in Rivers State was low and that the radio campaigns had a positive influence on the respondents. It was, therefore, recommended that radio stations in Rivers State should partner non-governmental organisations in order to widen the scope of the girl child rights campaign and that the government should muster the political will to enforce the rights of the girl child across various strata of society.
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    Leveraging Digital Transformation for Responsible Food Production and Distribution in an Emerging Economy’s Manufacturing Sector
    (Journal of Distribution Science, 2025) John, Nsikan; Johnson, Abimbola David; Eneojo, Benjamin Ameh; Ingomowei, Preye Samson; Osere, Janefrances Nkem
    Purpose: This study explores the role of digital transformation in enhancing responsible food production and distribution within Nigerian manufacturing firms, focusing on supply chain digitization and predictive maintenance. While digital technologies hold significant potential to reduce waste, improve energy efficiency, and optimize distribution, adoption barriers in Nigeria have contributed to persistent food waste, high energy consumption, and inefficiencies in logistics and distribution systems. Research design, data, and methodology: Based on the resource-based view theoretical foundation, the study adopts a survey research design. Primary data were collected through a closed-ended structured questionnaire. This was administered to 274 production engineers and warehouse managers and food items distributors, IT professionals and supply chain managers in the Nigerian food manufacturing sector. The Partial Least Squares – Structural Equation Modelling (PLS-SEM) was employed to analyse the data using SmartPLS software. Results: The results demonstrate that supply chain digitization and predictive maintenance significantly enhance responsible food production and distribution by reducing waste and improving logistics resource efficiency. Conclusions: The study underscores the critical role of digital transformation tools in achieving sustainability in food production and distribution. The implication is by integrating digitalisation into food supply chain processes and functions, manufacturing industry can realize their responsible production goals.