College of Management and Social Sciences

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    Effectiveness of Yoruba language radio jingles in promoting knowledge, attitude and practices regarding Lassa fever among women in Ondo state, Nigeria
    (Licensee PAGEPress, Italy, 2020) Oyesomi, Kehinde; Ben-Enukora, Charity; Okorie, Nelson; Adeyeye, Babatunde
    Background: Lassa fever is one of the known Neglected Tropical Diseases (NTDs) that plague some states in Nigeria. Radio jingles in indigenous language have been adopted as a veritable risk communication approach to promote public knowledge in the bid to reduce the incidence of Lassa fever outbreaks in Ondo state which has recorded the highest number of victims in recent times. Given the high level of women’s con tribution in home keeping, food storage as well as maintenance of environmental hygiene practices, their knowledge, attitudes, and practices (KAP), is fundamental for the control of Lassa fever. Objective: The study examines the efficacy of indigenous (Yoruba) language radio jingles on knowledge, attitudes, and practices towards Lassa fever prevention among women in Ondo state. Methods: The study adopted a qualitative approach using Focus Group Discussion as the method of data collection. Results: Majority of the sampled respondents showed ample knowledge of Lassa fever. However, most respondents showed poor attitude towards the rodent vector and the recommended preventive measures have not been fully adopted by the majority of the respondents due to some identified barriers that hinder them from performing certain preventive practices. Conclusion: The radio jingles in Yoruba language have succeeded in promoting ade quate knowledge of Lassa fever among women in Ondo state. Although attitude towards the disease vector is still poor and total compliance with the recommended preventive practices that will reduce the spate of Lassa fever in the state have not been achieved.
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    INDIGENOUS LANGUAGE AND MTN RADIO YORUBA ADVERTISEMENT: A STUDY OF ADULT RESIDENTS OF OLORUNDA COMMUNITY, IBADAN, OYO STATE, NIGERIA
    (Ife Centre for Psychological Studies/Services, Nigeria, 2019) Oyesomi, Kehinde; Salawu, Abiodun
    The use of indigenous language by companies in providing information and cognizance to people has become a necessity. It is therefore important to understand the effectiveness of the use of indigenous language in relating with people who reside in rural communities via radio as a means of communication through advertisements. The study therefore investigated the effectiveness of indigenous language of MTN Radio Yoruba advertisement in Olorunda community in Ibadan, Oyo state. The study made use of MTN because it is a non-indigenous company and also the leading telecommunication network provider in Nigeria. The study was anchored on the message learning theory. The survey design was used as the research method, questionnaire and interview guide were used as instruments for data collection. The population of the study was MTN subscribers that reside and work in Olorunda community. A sample size of 100 adult respondents was selected. An in-depth interview was conducted with the Trade Marketing Consultant of MTN, Ibadan. Findings revealed that 85.4% of the respondents are aware of MTN radio Yoruba advertisement. Findings also revealed that many of the respondents remember the feature of the advertisements. This study, therefore, recommended among others that Continuous research and evaluation would provide an edge in building and maintaining a relationship as organisations would be fully equipped with the community’s information and know how to relate with them. This way they would be part of the development of indigenous communities and would be fully aware of the evolvement of the people and the community as a whole.
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    INDIGENOUS MEDIA AND RISK COMMUNICATION OF CHEVRON, NIGERIA -IN RURAL COMMUNITIES OF DELTA STATE, NIGERIA
    (Proceedings of SOCIOINT 2017, 2017) Oyesomi, Kehinde; Iyamu, Osamudiame; Oyero, Olusola; Amodu, Lanre
    Every organization both commercial and non-commercial should have a good and healthy relationship with her host community. In the case of oil companies, this is very crucial to their operations. This is why there is the need for proper risk communication methods to be put in place for the host community residents. Hence, there is need for effective channel of communication for risk communication. This research study focuses on utilizing indigenous media for risk communication by oil companies operating in Ugborodo and Ogidigben communities of Warri, Delta State, Nigeria. The study anchored on the medium theory. The study employed both in-depth interview and survey method to afford the researchers the perception of both the organization and the community residents on how risk communication through indigenous media is carried out in the communities. 385 questionnaires were distributed but 357 copies were used for analysis. An in-depth interview was conducted with the community relations manager at Chevron Warri. Interviews were also conducted with the community head of Ugborodo community and the woman leader of Ogidigben community. From the results obtained from both the questionnaires and the in-depth interview, the researchers found out that indigenous media are used by Chevron to communicate with residents of the communities on risk relation situations and this to a higher percentage has been effective. The findings from the survey indicate that the community residents are aware of Chevron’s risk communication efforts which they feel are received early enough, easily understood and prevent casualties associated with these risk situations. Recommendations were made among others that organizations especially those operating in rural communities must fully understand the communication system in operation in the host community. Some of these communities use only indigenous media while some use traditional media like radio and television alongside indigenous media.
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    Disparity in Assess to Media Information among Nursing Mothers in Urban, Suburban and Rural Areas of Ogun State, Nigeria
    (Ethno Med, 19(2), 2025) Oyesomi, Kehinde Opeyemi; Aramide, Afolayan G.; Amodu, Lanre; Adesina, Evaristus; Omole, Funke
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    PoliticalEconomyofCOVID-19andtheImplicationonMediaManagementandSustainabilityinNigeria
    (Health Crises and Media Discourses in Sub-Saharan Africa,, 2022) Owolabi, ToyosiOlugbengaSamson; Nwantah, Nkiruka Favour
    Thisstudyinvestigatesthepoliticaleconomyofgovernment’sresponsetotheCOVID-19pandemicinNigeriaanditsimplicationsformediamanagementandsurvival.Itisaqualitativeresearchthatreliesonprimaryandsecondarysourcesfordatagathering.ThestudydiscoversthattheungainlyanddiscriminatorypoliticaleconomyoftheNigeriangovernment’sresponsetotheCOVID-19pandemicisunfriendlytothemediaasitisisolatedandmadethemediaoperatingenvironmentunfavorableforgrowthandsustainability.ThestudyalsorevealsthatthepastbusinessmodelwherethemediarenderservicebeforebeingpaidanddisseminatenewscontentinhardcopywhilerelingonoldnewsconsumerscannolongersufficeduringtheCOVID-19era.Conclusively,thestudyhighlightssomecopingstrategiesformediamanagerswhichincludepullingresourcestogetherasthroughaconsortium,merger,andacquisitionofoutfitswithsimilareditorialfocus,raisingfundsfromthestockmarket,changingthebusinessmodelofservicebeforepayanddigitizationofcontents.ThestudyrecommendsthattheNigeriangovernmentinconjunctionwiththeinternationaldevelopmentagenciesshouldlaunchamediarecoveryplan(MRP)aswasdoneinIreland,theUnitedKingdom,andFrancetostabilizetheindustryandrepositionittofulfillitsstatutoryrolesinnationaldevelopment.
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    News Culture and Routinisation of Production Processes in Vanguard Newspapers
    (COVENANT JOURNAL OF COMMUNICATION VOL. 11, NO. 1, 2024-06) Ibuot, Udo; Nwantah, Nkiruka Favour; Okeibunor, Ngozi B.
    News production goes beyond the routine of accessing, selecting, processing and interpreting events considered as newsworthy. It involves consequences of journalistic practices that are capable of influencing the professional culture, knowledge and expectations of the given medium. Though news production processes may be influenced by the editorial policy of a newspaper organisation, they should be managed away from slanting which involves omission, differential placement or even burying of anti-policy stories in inside pages. The study is an exploratory attempt that is designed on the methodology of participant observation or ethnography, and constitutes part of the first author’s work experience in the editorial and news production desks of Vanguard newspapers spanning 26 years. Its theoretical underpinnings are the gatekeeping and the agenda setting theory of communication. The paper examines the routine news culture and production processes in Vanguard Media Limited, publishers of one of Nigeria’s leading national daily and weekly newspapers in Lagos. Results of these routine processes include balanced and in-depth reporting of events by the newspaper establishment
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    Sustainability in Social Entrepreneurship: Using a PRISMA Approach to Understand Poverty Reduction and Inequality Interventions in Emerging Economies
    (Ianna Journal of Interdisciplinary Studies, Volume 7, Number 2, 2025) Ogbari, Mercy Ejovwokeoghene; Ingomowei, Preye Samson; Augusta, Bosede Amaihian
    Abstract Background: Emerging economies, often characterised by significant social and economic disparities, provide a critical context for examining how social entrepreneurs can drive sustainable development to reduce poverty and inequality. It has been identified that developing countries are facing numerous problems, especially economic, social, and bio-environmental problems, such as income disparity, unequal access to education, unemployment, information asymmetry, and corruption. Objective: This study aims to investigate the role of social entrepreneurship in eradicating poverty and inequality in emerging economies, such as Sub-Saharan Africa. Methodology: This study employed the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) approach to investigate sustainability in social entrepreneurship in poverty and inequality intervention in emerging countries. Studies were selected through identification, screening, eligibility, and analysis. Results: The findings underscore the potential of social entrepreneurship to contribute significantly to sustainable development goals by fostering inclusive growth and reducing disparities in areas of poverty and inequality in emerging economies Conclusion: Sustainable social entrepreneurship has transformed emerging economies by accelerating transformation, promoting social justice, and ensuring that growth benefits all members of society. 520 Ianna Journal of Interdisciplinary Studies, Volume 7, Number 2, June 2025 E-ISSN: 2735-9891 DOI: https://doi.org/10.5281/zenodo.15483643 Unique contribution: The study could be useful to researchers, practitioners, social entrepreneurs, and governments in making strategic investment decisions and overcoming challenges in poverty and inequity. Key Recommendation: Social entrepreneurs should collaborate with governments, commercial businesses, and community members to garner support and achieve lasting results in solving the problem of poverty and inequality in developing nations.
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    Demystifying Effect of Social Innovation in Flood Remote Sensing: A Schematic Review
    (Journal of Sustainability Research, 2025) Ogbari, Mercy Ejovwokeoghene; Ingomowei, Preye Samson; Ogunnaike, Olaleke Oluseye
    Remote sensing technologies offer valuable tools for flood mitigation strategy and flood monitoring, but their effectiveness is limited by factors such as inadequate infrastructure, limited technical expertise, and the disconnect between technological solutions and local needs. Therefore, this study examines the integration of social innovation with flood remote sensing technologies in developing countries through a systematic literature review spanning 2013–2024. The study explores the systematic literature review on social innovation in reducing the effects of floods, filling the existing gaps, and evaluating the areas of interest when integrating social innovation with flood remote sensing. The study revealed that community based and participatory approaches for engagement in social innovation potentially provide a viable way to enhance flood management. The study will contributes to existing body of knowledge as well as policy makers in flood prone areas. However, further studies could conduct an empirical study to have concrete data and information on how social innovation can be used in flood remote sensing
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    Youths’ socio-economic well-being in Southwest Nigeria: What role can empowerment/poverty reduction programmes play?
    (Taylor & Francis, 2022) Olonade, Olawale; George, Tayo O.; Imhonopi, David; Egharevba, Mathew E.; Kasa, Adamu G.
    ’ plight has worsened with evidence of the increased unemployment rate, poverty, and social exclusion. This study examines the impact of several empow erment/ poverty reduction programmes on the youths’ well-being in southwest Nigeria. The study adopts the quantitative method using uestionnaires for data collection. A total of 425 copies of the questionnaire were collected and analysed using frequency distribution tables and cross tabulation. It was found that despite the high level of awareness (74.6%) of the various empowerment programmes, only a few (17.2%) have benefitted from them. Among those who have benefited, only 41.2% have what they currently do related to the empowerment they once bene fitted. The majority of the respondents, 61.6%, consider the programmes resourceful. Based on the findings, the study recommends properly implementing the empowerment programmes to ensure that those who need them are the beneficiaries, rather than a medium for political expediency. Also, a youth trust fund where youths who have undergone empowerment programmes can always access funds for their start-ups needs to be established. This will promote wealth creation opportunities among the youths and ensure the sustainability of the programmes.