Global.Media,.Television,.and.the.Americanization.of.Young.Africans
| dc.creator | Okorie, Nelson | |
| dc.date | 2020 | |
| dc.date.accessioned | 2025-04-15T11:01:03Z | |
| dc.description | This.chapter.examined.the.perception.of.young.Africans.on.American.values.as.portrayed.in.popular.entertainment.programs..This.chapter.examined.use.DSTV.as.a.study.example.because.it.is.the.most.popular.digital-pay.TV.with.the.highest. subscription.in.Africa..Furthermore,.the.objectives.are:.(1).To.ascertain.the.major.type.of.western.programmes.preferred.on.DSTV.among.young.Africans,.(2).To.examine.the.perception.of.young.Africans.on.whether.these.TV.channels.influence.the.adoption.of.western.values..This.research.adopted.the.use.of.the.survey.method.to.achieve.the.objectives.of.the.study..A.value.contribution.of.this.chapter.is.that.global.television.has.created.multiple.media.products.that.have.unique.elements.of.American.culture,.which.will.distort.African.values..Also,.the.influence.of.American.values.will.have.a.snowball.effect.on.African.youths.in.different.spheres.of.life | |
| dc.format | application/pdf | |
| dc.identifier | http://eprints.covenantuniversity.edu.ng/17410/ | |
| dc.identifier.uri | https://repository.covenantuniversity.edu.ng/handle/123456789/48141 | |
| dc.language | en | |
| dc.publisher | IGI Global | |
| dc.subject | H Social Sciences (General) | |
| dc.title | Global.Media,.Television,.and.the.Americanization.of.Young.Africans | |
| dc.type | Book Section |
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