Managing Cultural Diversity in Federal Broadcasting Establishments in South-East Nigeria.
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Abstract
Description
Modern organizations have variegated
cultural backgrounds working together as
employees. This variety in cultural
background or cultural diversity creates the
challenging quagmire for management as to
which appropriate managerial technique to
be used when managing cultural diverse
workforce. This study investigated how
cultural diversity is managed in federal
broadcasting institutions in the South East
Nigeria. The research answers the question:
Does cultural diversity management of
cultural diverse workforce impact the
organization. The study data was generated
from questionnaire administered to 293
participants randomly selected from the
organizations. Out of 293 respondents, 275
turned in their completed copies of
questionnaire (male = 161, female = 114). A
17 -item likert-type questionnaire was
developed. The study's hypotheses generated
for the study were tested using Factor
Analysis and Friedman Chi -Square. The
result showed that cultural diversity
management had innovative and creative
benefits for the organization. Effective
communication between manager and
subordinates promoted cultural diversity
management. Integration was seen as a major
strategy for managing cultural diverse
workforce. This study recommends that
organizations should strive to create
organizational culture that not only
incorporates and enhances the cultural diversity of its workforce composition, but
also enables employees to build relationships
and acknowledge each other regardless of
their differences of origin and background.
Keywords
AC Collections. Series. Collected works, H Social Sciences (General)