PoliticalEconomyofCOVID-19andtheImplicationonMediaManagementandSustainabilityinNigeria
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Date
2022
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Volume Title
Publisher
Health Crises and Media Discourses in Sub-Saharan Africa,
Abstract
Thisstudyinvestigatesthepoliticaleconomyofgovernment’sresponsetotheCOVID-19pandemicinNigeriaanditsimplicationsformediamanagementandsurvival.Itisaqualitativeresearchthatreliesonprimaryandsecondarysourcesfordatagathering.ThestudydiscoversthattheungainlyanddiscriminatorypoliticaleconomyoftheNigeriangovernment’sresponsetotheCOVID-19pandemicisunfriendlytothemediaasitisisolatedandmadethemediaoperatingenvironmentunfavorableforgrowthandsustainability.ThestudyalsorevealsthatthepastbusinessmodelwherethemediarenderservicebeforebeingpaidanddisseminatenewscontentinhardcopywhilerelingonoldnewsconsumerscannolongersufficeduringtheCOVID-19era.Conclusively,thestudyhighlightssomecopingstrategiesformediamanagerswhichincludepullingresourcestogetherasthroughaconsortium,merger,andacquisitionofoutfitswithsimilareditorialfocus,raisingfundsfromthestockmarket,changingthebusinessmodelofservicebeforepayanddigitizationofcontents.ThestudyrecommendsthattheNigeriangovernmentinconjunctionwiththeinternationaldevelopmentagenciesshouldlaunchamediarecoveryplan(MRP)aswasdoneinIreland,theUnitedKingdom,andFrancetostabilizetheindustryandrepositionittofulfillitsstatutoryrolesinnationaldevelopment.
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Keywords
COVID-19·Mediaviability·Governmentresponse·Digitalshift