Where is the African culture? Assessing the uniqueness of indigenous communication in galvanising women’s political participation at the local level
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Date
2014
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Publisher
New Media and Mass Communication
Abstract
Indigenous communication systems are essential element of the socio-cultural tradition of Africans. These
systems have been used to promote co-operation, mobilization and participation among African people. This paper takes into account the uniqueness of indigenous communication especially on women’s political participation and was laid on two-step flow (Multi-step flow) theory. Empirical study was looked into and the researchers conclude that since indigenous communication provides women with knowledge and information on political activities at the local level, it follows that women should be trained with a view to acquiring the knowledge and know-how required for standing for elections or applying for decision-making posts.
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Keywords
African culture, Indigenous communication, politics, participation, women