THE INFLUENCE OF CONSUMER BEHAVIOR ANALYTICS ON PROMOTING INCLUSIVE AND SUSTAINABLE ECONOMIC GROWTH: ALIGNING WITH SDG 9

Abstract

This study investigates the role of consumer behavior analytics in promoting inclusive and sustainable economic growth, aligning with Sustainable Development Goal 9 (SDG 9). Using a mixed-methods approach that combines qualitative insights with quantitative analysis of data from 500 Businesses across diverse economic sectors, the research explores how advanced analytics tools such as predictive modeling, sentiment analysis, and purchasing trend evaluations can influence business practices, foster innovation, and drive sustainable industrialization. Correlation and regression analyses demonstrate significant relationships between the use of consumer behavior insights and the adoption of sustainable business strategies, including eco-friendly production methods and equitable labor practices. Findings reveal that organizations leveraging consumer analytics not only enhance operational efficiency but also contribute to building resilient infrastructure and fostering inclusive industrial growth. This research provides actionable insights for business leaders and policymakers seeking to leverage consumer behavior analytics as a strategic tool for achieving inclusive and sustainable economic progress.