The Prospects of E-Commerce Implementation in Nigeria
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The Internet has brought about the emergence of virtual markets with four primary distinct
characteristics, which are real -time, shared, open and global (Mohammad, 2003). The growing
rate of ICT utilization particularly the Internet has influenced at an exponential rate, online
interaction and communication among the generality of the populace. The shortcomings
notwithstanding, most people are connected through their cell phones, home PCs and others
through corporate access and public kiosks. The patronage of the Internet allover the world is
monumental and has remained on the increase from inception. However, with the enormity of
businesses on the Internet, Nigeria is yet to harness the opportunities for optimal financial
gains.
This study is exploratory in nature as it attempts to unveil the prospects of e-commerce
participation based on the ability-motivation-opportunity (AMO) framework. The paper proposes
to investigate the ability of consumers to purchase online, the available motivation to do so,
and the opportunities for Internet access.
Findings revealed that Nigerians have the ability to participate in e-commerce, but there is need
for improved national image to bring in the element of trust and discipline within, and before
the international communities. Furthermore, there is need to encourage public and private
initiatives in the provision of the basic infrastructures for improved motivation and
opportunities for e-commerce implementation. Currently, consumers source for information
online but make purchases the traditional way.
Keywords
QA75 Electronic computers. Computer science