Media Reports on Locally Produced Goods and Audience Perception: A Study Of Lagos, Nigeria
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Adonis-Abbey Publishers Ltd
Abstract
Description
The media publish news and reports that seek to influence the decision-making dynamics of their
audience. This study transposes these agenda-setting and social responsibility tasks to the
attention that the media pay to locally made goods in Nigeria in their content. It zeroes in on the
availability and worth of made-in-Nigeria products, and the influence that media reports in these
areas have on the audience perception of these products. The research method adopted was the
survey, using a questionnaire as the instrument for data collection. Results show favourable
media reports about the availability and quality of made-in-Nigeria products, leading to more
audience awareness and corresponding satisfactory opinions. However, the media would have to
increase the information and education content on the two variables for the sustenance of, and
improvement on this promising outcome. Doing so can significantly help to retain the audience
that place value on the outcome.
Keywords
H Social Sciences (General), HE Transportation and Communications