Impact of Customer Service on Customer Satisfaction: Empirical Evidence from Nigerian Banking Industry

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dc.creatorOgunnaike, O.O., Ogbari , M. E.
dc.date2011-12
dc.date.accessioned2025-08-12T09:53:19Z
dc.descriptionIt is the perfonnance of sen,ice that creates true customers: customers who buy more and who influence others to buy. Two hypotheses were fomzulated in this study and appropriqte statistical techniques employed to test the hypotheses were multiple regression and correlation. It was discovered that there is a relationship between customer service and customer satisfaction. The results also show that there is a relationship between gender and customer service. Conclusion was drawn and it was recommended based on the findings of the study that the banks should focus more on their customers rather than on the products and services, which·tlzey sell because customers are the true business of every company.
dc.formatapplication/pdf
dc.identifierhttp://eprints.covenantuniversity.edu.ng/2978/
dc.identifier.urihttps://repository.covenantuniversity.edu.ng/handle/123456789/49811
dc.languageen
dc.subjectHF Commerce
dc.titleImpact of Customer Service on Customer Satisfaction: Empirical Evidence from Nigerian Banking Industry
dc.typeArticle

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