THE EFFECT OF PHILANTHROPIC RESPONSIBILITY ON COMPETITIVENESS OF PRIVATE UNIVERSITIES IN NIGERIA

Abstract

This paper examined the effect of philanthropic responsibility on competitiveness of private universities in Nigeria. The study population consists of 6 private universities in Southwest, Nigeria namely; Covenant University, Babcock University, Bowen University, Redeemers University, Mountain Top University, Afe Babalola University. The sample size was made up of 410 staff of selected universities which were selected based on stratified, random and convenient sampling techniques. In order to obtain relevant data for the study, a well-structured questionnaire was used as an instrument. Out of the 410 questionnaires distributed, a total of 353 were retrieved and duly analyzed. Data analysis was carried out with the aid of Partial Least Square/Structural Equation Modelling and statistical package for social sciences (SPSS) software. The findings showed that philanthropic responsibility has a significant effect on competitiveness of private universities in Nigeria. The study recommends that educational institutions should ensure they engage in Philanthropic responsibilities in order to foster competitiveness which ultimately leads to educational performance.