Effective Use of Information Sources for Breast Cancer Care: Interplay of Mass Media and Interpersonal Channels
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In health communication research studies, there have been
various qualitative and quantitative studies on breast cancer.
However, there is paucity of research investigations on the
influence of information sources used in media awareness
campaigns on breast cancer care among women in Nigeria. This
study, therefore, investigated the influence of media awareness
campaigns on breast cancer care among women in South-West
Nigeria. This study was anchored on two theories: agenda setting
theory and diffusion of innovation theory. It employed survey
design, which made use of the questionnaire to achieve the
objectives of the study. The total number of subjects examined in
this study was 600 questionnaire respondents. The multi- stage
sampling and simple random sampling techniques were used to
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H Social Sciences (General)