An Analysis of the Service Dimension of Politics
No Thumbnail Available
Date
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Faculty of Management and Social Sciences, Ibrahim Badamasi Babangida University Lapai, Niger State
Abstract
Description
Politics is service to the society and will best be provided in a marketable form.
Thus, a marketable service is a plus to politics because they share the same
features. One of the characteristics is the 'reputation' of the service provider.
This is why the electorate worry about the profile of the political candidate before
taking a decision to offer their mandate. Again, like the marketable service,
politics is provided on 'promise'. The politician makes a promise and entreats the
voter to believe him. This is where the issue 'trust' comes in. The customer
must trust the service provider to deliver and it is on the basis of trust that the
transaction occurs. The focus of this paper, therefore, is to identify the common threads
that permeate politics and marketable service so that politician and
public office holders will appreciate their responsibility to the citizens, just the
same way the banks, airlines, private educational institutions do to their current
customers, and extend a promise of superior value to potential customers in order
to remain relevant. The paper thinks that our politicians or public office holders
should be voter-focused or citizen-centred in order to improve the quality of
service provided by politics/politicians.
Keywords
H Social Sciences (General)