Television Influence on Political Knowledge of the 2007 Nigerian Presidential Elections · among Residents of Ado-Odo/Ota, Ogun State.
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This study sought to find out if television broadcasts increased the political
knowledge of residents in Ado-Odo/Ota areas of Ogun State, Nigeria
during the 2007 Nigerian presidential election. Questionnaires were
administered on a sample of 3635 respondents. The Pearson Moment
Bivariate Two-Tailed Correlation tests were used to measure the linear
associations between respondents' exposure to television broadcasts and
their increases in political knowledge. Positive and statistically relevant
correlations were found between respondents ' exposure to television
broadcasts and their increases in the knowledge of the last Nigerian
presidential election. The information television gave out made the voters
in Ado Odo/Ota to know more about the last presidential election, of the
presidential candidates and their political parties. Television broadcasts
also made them to be familiar with the identifying logos/marks of the
political parties. In addition, voters ' exposure to television broadcasts
made them to know where to place their thumbprints when voting. Because
of the deluge of information provided by television, the voters were further
stimulated to find out more about the political parties and about the
presidential election contestants. This means that television was influential
in educating voters.
Keywords
H Social Sciences (General), HE Transportation and Communications