Marketing of Non Financial Services of Microfinance Institutions; Impact on Micro Small and Medium Enterprises' Business Performance

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dc.creatorBabajide, A. A, Ibidunni, O. S.
dc.date2015
dc.date.accessioned2025-03-28T17:43:11Z
dc.descriptionThe study investigated how marketing of non-financial services ofmicrofinance institutions impacted the pe1jormance of small enterprises in Southwest, Nigeria. The objectives examined the impact of marketing of non~financial services offered on organizational performance; and on kinds of the business practices. Likable variables were examined with the theoretical models of building customer relationship. The findings revealed that marketing of non-financial services had positive impact on organizational pe1jormance; while significant impact was revealed among various kinds of business practices. The study recommended marketing of non-financial services, and monitoring the effectiveness of the services in relations to the pe1jormance of MSMEs.
dc.formatapplication/pdf
dc.identifierhttp://eprints.covenantuniversity.edu.ng/6453/
dc.identifier.urihttps://repository.covenantuniversity.edu.ng/handle/123456789/35745
dc.languageen
dc.subjectHF5601 Accounting
dc.titleMarketing of Non Financial Services of Microfinance Institutions; Impact on Micro Small and Medium Enterprises' Business Performance
dc.typeArticle

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