Assessing audience’s willingness to curb digital piracy: A gender perspective
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Abstract
Description
Rising incidences of piracy in the entertainment/creative industry in
Nigeria are increasing concerns about the sustainability of the industry and the
livelihood of content creators. The United Nations’ Sustainable Development Goal 1
(SDG 1) aims to end poverty at all levels and in all places by the year 2030, but this
goal faces a challenge if personal and corporate investments of moviemakers are
lost to piracy. Studies have shown that profit-seeking pirates are not the only ones
who do damage to the industry, but end-users also share unauthorised digital
contents. The purpose of this research is to investigate the connection between
gender and willingness of the audience, who in this case are undergraduate students
of a government-owned university in Lagos, to see piracy curbed. Multistage
sampling was used to cluster the population into faculties and departments.
A sample of 199 was selected purposively based on the respondents’ knowledge of
digital piracy, and a 20-item questionnaire was used for data gathering. Using t-test
to analyse the data, the result shows that there was no significant difference
between the views of female and male respondents. Cohen’s d analysis also indicates
that there is a negligible effect size. While respondents participated in digital
file-sharing, they did not consider their stoppage of the habit relevant to curbing
piracy in Nigeria. Hence, the study recommends proper enlightenment of end-users
to understand their significant role in digital piracy.
Keywords
H Social Sciences (General)