Branding of Nation in an Insurgency Prone Economy: Implications for Entrepreneurship
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College of Development Studies, Covenant University, Ota, Nigeria
Abstract
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The wreck on our nation‟s image by the incidences of insurgency has
caused catastrophic effects and depleted interests in entrepreneurship and
investments into the nation‟s economy. An insurgency engulfed nation is
infested with political disorder, economic disorientation, social vices,
infrastructural decay, cultural and value decadence. The primary objective of
this study is to explore the relationship between nation branding and
entrepreneurial activities, and to determine the relationship between insurgency
and entrepreneurial activities. This paper adopted frustration-aggression theory
and structural violence theory to explain insurgency. It argues that the nation
needs effective marketing and rebranding to orientate the citizenry and
international body, to correct the stigma placed by the activities of insurgents.
The paper relied on existing literatures, periodicals, and articles to gather
information. The study opines that the roles of professional marketing and
public relation firms are necessary to shore up the battered images posed by the
marauding effects of the insurgencies. The findings revealed numerous lapses
on the part of government which precipitate the insurgencies that brought about
untold consequences on the nation‟s economy. The paper recommends that the nation should adopt a proactive approach in solving the issues by engaging the
service of professional marketing and public relation firms while taking lasting
corrective measures to stem the tide of insurgency.
Keywords
H Social Sciences (General), HB Economic Theory, HF Commerce