Social Media Application within Organisational Productivity in a Democratic Setting: Evidence from the Public Sector in Nigeria

Abstract

In a democratic setting, the participation of people within an organisation is enlarged by the application of social media. This application has become necessary since it strengthens organisations and members’ participation and communication toward productivity and development. This study is to unravel how organisational productivity is being affected by social media in a democratic setting. The study also investigates various challenges that may face the application of social media within organisations. The qualitative method of study is adopted in the analysis of this study. It involves the use of primary and secondary sources obtained from books and journals, newspapers, and internet sources. An in-depth interview was also conducted with key informants who knew the subject matter. The paper concludes that social media plays a significant role in organisational productivity in a democratic setting, despite some challenges such as misinformation, and misinterpretation in the organisational arena. To ensure democracy's success, organisations should implement close monitoring of social media and the protection of people's rights.