Nigerian University Libraries: Current situation, needed improvements, and how marketing might help
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Description
This paper makes a case for marketing library and information services in Nigerian university libraries. It examines the practice and problems of marketing library and information services in Nigerian universities as well as charts the way forward in dealing with identified problems. It further posits that if carefully planned and executed, marketing could help the library improve its public perception and win more readership.
Keywords
Z665 Library Science. Information Science, Z719 Libraries (General), ZA4050 Electronic information resources