An Assessment of Selected Nigerian Newspapers in the Coverage of Made-in-Nigeria Products
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economic diversification. The need for citizens to patronize made-in-Nigeria products has often been
emphasized but previous research have shown that citizens do not appear to have heed this call,
because they do not have impressive perception of the products. The media have a role to play in
supporting development efforts of the government. This paper considers how much coverage
newspapers give to stories about made-in-Nigeria products as a way promoting economic
development. Three newspapers: The Punch, Vanguard and Business Day were analyzed to
determine the amount of coverage they give to such reports, the direction of the reports, how
prominent the reports are and the type of stories they are covered in. Content analysis research
method was adopted for the research. Findings show that the newspapers cover stories on made-in-
Nigeria products, they are mostly straight news reports written in positive tone. However the reports
are not given the expected prominence. The media need to pay more attention to reporting stories on
made-in-Nigeria products, with a view to informing and educating the public and mobilizing them to
patronize the products.
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PE English