Peace in the shadow of conflict: exploring the potential of constructive language strategies in Israel–Hamas relations

Abstract

Purpose – This study aims to explore the potential of constructive language strategies in transforming and creating open avenues for sustainable peacebuilding amid ideological rigidity and cycles of retaliatory violence. Design/methodology/approach – Using critical discourse analysis grounded in the theory of linguistic relativity, moral disengagement, structural violence and epistemic injustice, this study analyses 75 purposively sampled texts, including official statements, media reports and grassroots communications. The analysis is structured across textual, discursive and sociocultural levels, with coding conducted through NVivo 12. Findings – The findings demonstrate that language is not merely a reflection of conflict but a powerful tool in shaping it. Dehumanising, moralising and binary narratives dominate official discourse from both parties, sustaining hostilities and limiting the discursive space for peace. Practical implications – Constructive communication strategies, particularly in ceasefire negotiations, education and media reporting, can lower emotional intensity, challenge adversarial narratives and foster environments conducive to dialogue and reconciliation. Originality/value – This research moves beyond traditional analyses of military and political strategies to offer a discourse-centred perspective on peacebuilding, revealing both the potential and limitations of language as a transformative tool in asymmetric conflicts.