Public Perception of the Cultural Relevance of BBA 11 Reality TV Show: A Study of Covenant University Staff and Students
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This study set out to investigate the public perception of the cultural relevance of BBA II reality TV show
amongst Covenant University staff and students. A sample size of 300 respondents was chosen for the
study. Majority of the respondents, which amount to 105 (50. 7%), also perceived BBA II as a contradiction
of Nigerian moral values in particular and those of Africa in general. Asides respondents that were not
sure of the opinions to give, majority of the respondents represented by 91 (44%) believe the Nigerian
should be discouraged from transmitting such a programme unlike the 3 5 (I 6. 9%) that believe the media
should be encouraged to transmit such reality TV shows. The study recommended that the National
Broadcasting Commission (NBC) be more alert towards checking the activities of the Nigerian media
especially the broadcast media so that the media does not fail to recognize and preserve such cultural
values.
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H Social Sciences (General)