DIVERSITY MANAGEMENT FOR ENTREPRENEURIAL GROWTH (A STUDY OF SELECTED SMES IN ADO ODO OTA LOCAL GOVERNMENT)
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This study examined diversity management in relations to entrepreneurial growth. Entrepreneurs need to
be aware, understand and manage diversity in such a way that it minimizes it’s potential to be a barrier to
growth while enhancing it potentials to increase business success. The theoretical framework is based on a
literature review of Small and Medium Enterprise, diverse workforce, diversity management. The result
reported is based on a survey of 316 SMEs randomly selected from a cross section of a population of 1,500
SMEs spread across Ado Odo Ota Local Government Area. Questionnaires were constructed and
distributed to SMEs. The responses to the questionnaire was analyzed with both descriptive and inferential statistics with the aid of Statistical package for social sciences (SPSS).The findings indicate that workforce
ability play significant role in SME’s profitability, demography of the workforce enhance the survival of
SME’s, there is significant relationship between culture and business image of SME’s, employee value
significantly promote expansion of SME’s. Based on these findings it was recommended that diversity
management should not be imposed because imposed or regulated diversity becomes a liability to SMEs,
entrepreneurs should encourage and endeavor to use employee creativity in other to increase overall firm
innovation leading to increased revenue, SMEs should spread their net wide when recruiting and only
employ based on merit to enjoy the benefits of diversity, For the long term success, SMEs need to get each
of their employees to give their best in the workplace, as if the organization is theirs. The study concludes
that diversity management enhances entrepreneurial growth.
Keywords
H Social Sciences (General), HD28 Management. Industrial Management