Socio-Economic Variables and Contraceptive Usage: Implication for Marketing

dc.creator	Fasina, Fagbeminiyi, Ogunnaike, O.O., Ogbari , Mercy
dc.date	2011-06
dc.date.accessioned	2025-03-27T17:38:47Z
dc.description	The study on fertility behaviour, sexual negotiation and contraceptive use among married couples was undertaken in Osogbo community of Osun state. It was aimed at examining how reproductive decisions and outcomes are negotiated within sexual unions and also to determine the factors that inhibit discussion of contraception among couples. A multistage probability sampling procedure was adopted to select the sampling using the enumeration maps prepared by the National Population Commission for the 1991 census. Multivariate logistics regression analysis technique was employed to determine the pattern and degree of relationships between the variables. It was observed that contraceptive use among couples were significantly affected by sex, religion, ever given birth and newly married. Social marketing among other strategies was recommended.
dc.format	application/pdf
dc.identifier	http://eprints.covenantuniversity.edu.ng/4123/
dc.identifier.uri	https://repository.covenantuniversity.edu.ng/handle/123456789/33171
dc.language	en
dc.subject	H Social Sciences (General), HF Commerce, HM Sociology
dc.title	Socio-Economic Variables and Contraceptive Usage: Implication for Marketing
dc.type	Article

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